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From shapewear, and loungewear, to lingerie and swim, SKIMS has dominated and transformed women’s everyday basic apparel. Collections frequently sell out and the brand has an audience of dedicated shoppers—after four years of catering to the female shopper, SKIMS has finally announced an expansion into menswear. SKIMS for men might just be the softest—and by the look of the campaign imagery—the hottest menswear launch of the year. It’s time for the boys to elevate their basics.
SKIMS revealed the expansion into menswear with an “All Star” campaign featuring a few familiar, iconic, faces. The imagery shows athletes Neymar Jr, Nick Bosa, and Sahi Gilgeous-Alexander standing muscle-clad in SKIMS boxers.
Kim Kardashian, the Founder and Creative Director of SKIMS, says, “To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
The inaugural men’s collection features boxers, briefs, tanks, and T-shirts in cotton, stretch, and sports fabric. The brand is bringing its signature neutral colorways and thoughtful, functional design to men’s underwear drawers—if you’re still wearing your old boxers with holes in them, it’s time to upgrade.
According to Jens Grede, CEO & Co-Founder of SKIMS, “SKIMS’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of SKIMS’ existing customer base.”
The collection goes live on SKIMS’ website on October 26 at 9 AM PST. Each piece is available in sizes XS-5X with prices ranging from $16-$54 for individual items and from $42-$98 for multi-product packs.
Keep reading to get a preview of the collection and our top picks.
If you’re going to buy a pair of boxers, you might as well get a 3-pack. These men’s cotton boxers are made with ultra-soft breathable cotton. The cotton boxers are available in three shades and will be the coziest thing in your underwear drawer.
The stretch collection is made with cooling fabric and is designed to feel like a second skin. You can buy the stretch boxers in a three-pack or as individual pairs.
The women’s SKIMS collection features a “boyfriend tee” that is the softest top I’ve ever personally felt. This men’s long-sleeved T-shirt is the first thing I’m adding to my cart.
If you like a seamless look and feel under your clothing, the SKIMS cotton briefs will be your best pick. This pair comes in four colors and sizes XS-5X.
Whether you’re just lounging around the house or heading out for the day, there are so many ways to style a white tank. This stretch one from SKIMS has an athletic look to it.
The SKIMS sports line is made with sweat-wicking, breathable fabric. This pair has a 7″ inseam and comes in three colors.