Manage user role membership

Administrator user role required

Requires permission

The ability to view and edit user role permission in Google Ad Manager is only available to users with a user role that includes the Edit users, roles, and teams permission. The "Administrator" user role includes this by default, but it's possible for a custom role to also include this permission.

If you aren't an administrator, you can learn more about this role and what to do next.

Assign users to a user role, including Admin

When you create a new user, you are prompted to assign them a role on the user creation page. To assign or change a user's role, including granting Admin access:

  1. Sign in to Google Ad Manager.
  2. Click Admin, then Access & authorization, and then Users.
  3. (Optional) To search for an existing user, click Search and enter your search terms, or click Add new filter and apply a filter. You can also see a list of existing users and their current roles here, which can help you identify current Admins.
  4. Under "Name," click the name of the user you want to edit.
  5. Under "Role," select the desired role (for example, "Administrator") from the menu.
  6. Click Save.

View permissions and users for a role 

  1. Sign in to Google Ad Manager.
  2. Click Admin, then Access & authorization, and then Roles.
  3. (Optional) To filter the list of roles, click Add new filter and apply a filter for "Built-in" or "Status."
    Learn more about user roles and status.  
  4. Under "Name," click a role to view its permissions.
    Permissions with a checked box are included with the role. 
  5. To review the users assigned to the role, click Users.

View a user's role

  1. Sign in to Google Ad Manager.
  2. Click Admin, then Access & authorization, and then Users.
  3. (Optional) To find a user, enter search terms or apply a filter.
  4. Under "Role," check the role assigned to the user. 
The permissions of an inactive user role still apply to all assigned users.

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