Policies

Understand policy account warnings and suspensions

Our program policies are in place to help ensure a positive experience for everyone who makes up our advertising ecosystem. When we come across a violating app, we either:

send a warning message asking you to fix the app or
disable ad serving to the app immediately if the violation is severe

If our policies are repeatedly or egregiously violated, we may need to move beyond action at the individual app level and take action at the account level. We may temporarily suspend your account to provide you with an opportunity to review all of your content, fix violations, and put safeguards in place to help ensure your policy compliance.

What does it mean if I receive an account warning for policy violations?

If you receive an account warning, your account will remain active and ads will continue to display. However, this means that your account is at high risk of being suspended or disabled if additional violations are accrued. You should immediately take time to review your apps and make sure that they comply with our policies.

Please note that we will try to send an account warning before your account reaches the point of suspension or disabling. However, if the policy violation(s) are especially egregious, then we may need to suspend or disable your account immediately.

What does it mean if my account is suspended for policy reasons?

We may temporarily suspend your account if our policies are repeatedly or egregiously violated. We may also temporarily suspend your account if there’s an issue with your payment information. This could be due to an issue with your payment information in AdMob or a billing or payment issue in another Google product (for example, Google Ads).

Account suspensions provide you with a final opportunity to take the necessary corrective actions so that your account is not disabled. Review your apps and/or payment information to determine what issue is causing your account suspension.

If your account is suspended, it’ll be placed on immediate payment hold and no ads will be displayed for approximately 30 days. As soon as the suspension period has ended, we’ll automatically re-enable your account, remove the payment hold, and begin displaying ads.

Please note that we’ll continue monitoring your account for compliance. If additional violations are accrued then we may need to disable your entire account. If this occurs then we may withhold earnings associated with violations, up to your total earnings in the past 60 days, in order to refund impacted advertisers (where appropriate and possible).

Can I log in to AdMob while my account is suspended?

If your account is suspended and you can’t log in to AdMob, you can view information about your AdMob violations by logging into AdSense. In AdSense, you’ll be able to view the Policy Center and the Payments section to determine what your AdMob violations are.

Steps to access AdSense:

Visit https://www.google.com/adsense.
Click Sign in.
Enter the email address and password you use for AdMob.
Click Sign in.

Note: If this is your first time signing in to AdSense, you may be asked to apply for an account. Click Apply now. You’ll be able to access AdSense immediately after clicking Apply now. You do not need to serve ads with AdSense in order to access your AdMob account information.

What should I do while my account is suspended?

We encourage publishers to use this 30 day suspension period to review all of their apps, remove existing violations, and put safeguards in place to avoid future policy issues. When reviewing your apps for compliance, we recommend paying close attention to our policies.

To correct a payment violation, review the payment information associated with your account. You can view these details and file an appeal from the payment page in the AdSense account.

For tips on monitoring your apps for policy violations and clarification about our policies, we recommend that you check out the following resources:

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