Maximize message coverage
We recently launched a new account-level control designed to increase coverage for traffic eligible for personalized ads across your sites with minimal manual effort. When enabled, Google CMP provides fallback consent collection and automatic consent message creation. This serves as a safety net for cases where ad requests in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland are missing a TC string, such as when a CMP malfunctions or is not integrated with the TCF. Learn more at maximize message coverage.
European regulations messages consent optimization
In May 2026, we also launched an "Optimize my consent message" setting to help you get more from your Google CMP European regulations messages with less manual effort. With consent optimization, your site visitors will see the consent message most likely to drive revenue based on past performance and session data. Users will either see a standard consent message, which requires user consent to serve personalized ads, or a non-blocking limited message, which allows you to reduce bounce rates and monetize immediately by relying on legitimate interest to serve limited ads. You can manage or disable optimization at any time for each European regulations message individually by locating the "Optimize my consent message" control in your message setup. Learn more about consent optimization.