To manage your dealership profile, you must first sign up for Google Business Profile and verify your profile.
Manage account access
When you add members to your profile, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership profile, you’ll need to know their name or email address.
Owners: Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a profile until they transfer their primary ownership to another user. However, all owners can add other users to share management of a profile without having to share their password.
Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the profile or managing users). Learn how to add more owners or managers.
| What they can do | Owner | Manager |
|---|---|---|
| Add and remove people from the business | ||
| Remove Business Profiles | ||
| Edit all URLs | ||
| Accept or decline updates from Google | ||
| Turn on or off the booking feature | ||
Update certain location settings, edit the business name, what kind of business it is, or web address.
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| Manage Business Profile directly on Search and Maps | ||
| Manage Google Ads account | ||
| Use the messaging feature | ||
| Add custom labels to make it easy to find particular groups of locations | ||
| Edit attributes | ||
| Edit food delivery link | ||
| Change the business info, such as hours or address | ||
| Change the business phone number | ||
| Change the services the business offers | ||
| Create, manage, and post updates about the business | ||
| Add, delete, or change the business cover photo and other photos | ||
| Add, delete, or change the business logo | ||
| Add, delete, or change the business’s products | ||
| Respond to reviews of the business | ||
| Download info about the business | ||
| Answer questions about the business |
Transfer ownership of a profile
If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner.