The auction insights report makes it easy for you to compare performance with other advertisers who are participating in the same auctions that you are. To date, these insights have only been available at the account level, making it difficult to evaluate your cross-account performance in a single view. To make this easier for you, auction insights are now available in Report Editor at the account and manager account level.
With this update, you can new uncover cross-account auction insights with ease by using Report Editor to:
- Track metrics like impression share, overlap rate, and outranking share over time with charts
- Identify shifts in auction performance and analyze your metrics with a time comparison
- Compare performance across retail product categories by segmenting the auction insights report
This report is available for both Search and Shopping campaigns. To access auction insights, click on the Reports icon in the top right corner of Google Ads, navigate to Predefined reports, and select the Auction Insights tab.
Posted by Richard Burton, Product Manager, Google Ads