Beginning in 2025, businesses with a Google Business Profile will be able to easily create a Performance Max for store goals campaign from the Google Maps app.
This article explains how to create your Google Ads account and first Performance Max campaign, with a goal to drive direction clicks. Learn more About Performance Max for store goals.
Performance Max is powered by Google AI to generate campaign settings that help you get more value from your advertising. As you create your account, you will see guidance on how to set up your campaign to optimize for performance.
On this page
- Instructions
- Write your ad
- Add images
- Set a budget
- Review your campaign
- Complete your billing setup
- After signup
Before you begin
- You'll need to have a verified business on Google.
- Learn how to Verify your business on Google.
- Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, the Google Display Network, Maps, and YouTube.
- Performance Max for store goals campaigns are designed to help businesses provide potential customers information they need to decide when and how to visit stores.
- Ensure you are logged into the Maps app with the account that is linked to the relevant Google Business Profile that you would like to advertise.
Instructions
- Open the Google Maps app.
- Select the Business button in the bottom right corner
.
- Select Advertise
.
You'll be guided through the relevant screens to create your first ad campaign in Google Ads, promoting your business on Maps and across eligible Google properties, including the Google Search Network. Follow the steps in Campaign setup in the Google Maps app to get started.
Campaign setup in the Google Maps app
Follow the steps below to create, review, and publish a Performance Max for store goals campaign in the Google Maps app.
Step 1 of 5: Write your ad
To create your first campaign, you'll be prompted to write your ad. Ads are made up of assets, or pieces of content like headlines and descriptions, and will be shown to potential customers. Learn more About assets.
- Headlines and descriptions are required assets that should be compelling, focused on user benefits, and unique. The more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match potential customer search queries, which can improve your ad performance.
| Asset | Asset guidelines |
|---|---|
|
Headlines |
Add between 3 and 5 headlines, maximum 30 characters each |
| Descriptions | Add between 2 and 4 descriptions, maximum 90 characters each |
- Headlines are the first line of your ad and can be up to 30 characters. They are the most prominent part of your ad, in terms of font size, and the first impression that your ad makes on potential customers.
- Descriptions give more detail about what you offer or why the customer should visit your website.
- You also have the ability to add an optional call asset, which lets potential customers call you at the number you provide. Learn About call assets.
- Note: If you don't provide a call asset, the phone number in your Google Business Profile will still be used to show a call button in eligible formats. Learn About Performance Max for store goals.
Step 2 of 5: Add images
To create a visually compelling ad, you'll need to add images and logos. In this flow, you are required to include 1 square and 1 horizontal logo and image.
Follow the aspect ratio guidelines below when creating your ads.
| Recommended Size | Minimum Size | Maximum Size | |
|---|---|---|---|
| Images | 1200 x 628 pixels | 600 x 314 pixels | 4096 x 4096 pixels |
| Logos | 1200 x 1200 pixels | 128 x 128 pixels | 4096 x 4096 pixels |
In addition to uploading photos, you can easily add images from the Web by clicking on the "web" section of the "Add images" screen.
| Videos |
Google may auto-generate videos from your other assets. To opt out of auto-generated videos, log into your Google Ads account via the website and add a video asset to your campaign. Google will automatically resize your video ads to increase performance and improve ad strength across platforms. Remember that if you don’t plan to upload a video, you’ll need to consider how creative assets in an auto-generated video might appear if resized. If you don't have a video, use the Google Ads video creation tool to create one while remembering the following guidelines.
|
Step 3 of 5: Set a budget
On the next step, you have the ability to set an average daily budget. Your average daily budget is the average amount that you set for each ad campaign on a per-day basis. It specifies how much you are comfortable spending each day over the course of the month.
Even though your campaign spend might vary, you will never pay more than:
- Your daily spending limit (two times your average daily budget for most campaigns) on any particular day.
- Your monthly spending limit (30.4 times your average daily budget for most campaigns) in any particular month.
Google will recommend a daily budget based on the information provided about your business. You can make your own selection, and change your budget at any time.
Learn more About average daily budgets.
Step 4 of 5: Review your campaign
You'll have the ability to review your campaign before publishing. To make any changes, click the pencil icon next to each campaign.
Step 5 of 5: Complete your billing setup
As the final step, enter your billing and payment information, including setting up an Ads payments profile. For more information, learn more about payments profiles.
After signup
After you complete signup, you will receive an email when your ads are live, or if there are any other items that require additional action.
You can navigate to learn more and monitor performance by clicking the "Advertise" button in the Google Maps app, under the Business button. You can also log in via the Google Ads website.
Managing your account
You can always make changes to your campaigns, or Google Ads account, through the Google Ads website.
- In your Google Ads account, click the Campaigns icon
.
- Select the Campaigns drop down in the section menu.
- Select Campaigns.
- Next to each campaign name, you'll see a colored dot indicating the status of each of your campaigns. To change a campaign's status, click the status icon. Then, click one of the following:
- Enable to resume the campaign.
- Pause to place the campaign on hold.
- Remove to permanently stop the campaign.
You can cancel your Google Ads account at any time. Your ads will stop serving within 24 hours, and you may receive an additional charge after canceling your account to settle any accrued costs prior to cancellation. Learn more about canceling your Google Ads account.