A bidding method for video campaigns where you pay for a view. A view is counted differently for each ad format:
- In-stream ads: When a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.
- In-feed ads: When a person interacts with a video thumbnail to watch your video ad, or watches the ad autoplay for at least 10 seconds (or the duration if it's shorter than 10 seconds).
- YouTube Shorts ads: When someone watches 10 seconds of your video ad (or the duration if it's shorter than 10 seconds) or when a person clicks the call to action (CTA).
You can set target CPV bids to tell Google the average amount you're willing to pay for each view.
- You can set a target CPV bid for your video ads when you create your ad group. This means you set the average amount that you're willing to pay for each view that your campaign receives. From the target CPV that you've set, we'll optimize bids to help you get as many views as possible. Some views may cost more or less than your target.
- The target CPV bidding option is only available when you choose to run Video views campaigns.
Note: In reporting, the cost-per-view metric only includes cost that was eligible for views. Some ad formats like bumper ads or non-skippable in-stream ads aren’t eligible for views.