Dynamic Search Ads (DSA) expand your search advertising beyond keywords. You can now run DSA exclusively on landing pages from your standard ad groups with a simple set up. Just select “landing pages from your standard ad groups” from the list of available categories. This will target all landing pages in your account that are being used with text ads. For example, if you have standard campaigns set up for different types of shoes this can capture all types of shoes featured on your landing pages, even when the type is not featured in your keyword list.
We recommend that you start with this approach. Once you see positive performance, grow your DSA traffic with other targeting types, such as specific categories.
Learn more about your options with Dynamic Search Ads.
Posted by Walter Vulej, Product Manager, Google Ads