The diagnostics tool for conversions with cart data helps you monitor and troubleshoot your implementation of the conversions with cart data setup. Conversions with cart data is an extension of standard conversion measurement that allows you to send details about the products that were sold as part of a purchase conversion. This detailed information powers sales-reporting and other features like automated discounts.
The conversions with cart data diagnostics tool ensures that:
- You're always sending cart data: You’re sending cart data about the products that you sold with each purchase conversion.
- Your cart data information is complete: For each purchased product, you’re sending the "item ID," the "price" at which you sold the product, and the "quantity" of the units of the product you sold.
- Your cart data information matches your feed data: The "item ID" you provided matches an item ID in your Google Merchant Center.
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Benefits
- Identify and fix issues: The diagnostics tool helps you identify and resolve issues with your conversions with cart data setup, ensuring accurate data collection. Learn how to Fix discrepancies and errors in conversions with cart data setup.
- Optimize campaigns: By ensuring your conversions with cart data setup is working correctly, you can take full advantage of campaign-level features like reporting and optimization.
- Improve data quality: The tool helps you ensure that your conversions with cart data is accurate and complete, leading to better insights and decision-making.
How to access the diagnostics tool
To access the conversions with cart data diagnostics tool, follow the below steps:
- Sign in to your Search Ads 360 experience.
- Navigate to a sub-manager account.
- Go to Conversions under “Tools & settings” in the page menu.
- Select Summary.
- Select the Diagnostics tab.
Note: The diagnostics card will only be visible if you’re sharing conversions with cart data in your transactions. Learn how to Set up Conversions with Cart Data and Validate and test Conversions with Cart Data.
How to use the diagnostics tool
The conversions with cart data diagnostics tool provides an overview of the health of your conversions with cart data setup, with a status indicator and a list of alerts.
Status of conversions with cart data setup
The status indicates the overall health of your conversions with cart data setup for each Floodlight conversion action:
- Excellent: Your conversions with cart data setup is active and fully optimized.
- Good: Your conversions with cart data setup is active, but you can make further improvements.
- Needs attention: Your conversions with cart data setup is active, but there are errors that require your attention.
- Urgent: Your conversions with cart data hasn’t recorded any data in the last 2 days for some Floodlight conversion actions and there may be something wrong with your setup.