How standard metrics are calculated

This article lists the standard metrics available in Studio and which Studio commands and Google Web Designer components generate the metrics.

Calculated when you include the Enabler component in the parent file:

Rich Media code serves
Rich Media display time
Rich Media backup image
Rich Media impressions
Rich Media interaction rate
Rich Media interaction time
Rich Media interactive impressions
Rich Media total display time
Rich Media total interaction time

Calculated when you use Enabler.exit commands or a tap area in Google Web Designer:

Clicks

Calculated when you use the Enabler.expand command or create an expanding ad with Google Web Designer:

Rich Media expanding time
Rich Media expansions

If you don't want to track expanding time for a pre-expand or auto-expand creative, use ExpandingComponent.startExpanded(). (For more information, see The Expanding component - auto-expanding function.)

Calculated when you watch use video player controls to watch a video in full-screen:

Rich Media full-screen impressions
Rich Media full-screen view time

Calculated when you use the Enabler.reportManualClose or Report manual close action on a tap area in Google Web Designer:

Rich Media manual closes

Calculated when you use Enabler.exit commands, Enabler.timer commands, Enabler.counter commands, or the Video component:

Rich Media total interactions

Calculated when you use the Video component:

Video completes
Video full screen
Video interaction rate
Video interactions
Video length
Video pauses
Video plays
Video replays
Video stops
Video unmutes
This event is recorded for Rich Media video only and not for In-Stream.
Video view rate
Video view time

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How standard metrics are calculated

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