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Promote your live stream

Promoting an event can help you attract a larger audience. Here are some quick tips to help you get started.

Before the event

  • Create a channel trailer or teaser video and help promote the event.
  • Share your streaming link at least 48 hours before you go live.
  • Connect your social media accounts to your channel for easy sharing.
  • Embed the URL on your website and send the links to blogs, which may want to display your content.
  • Create a Live Section to display upcoming and live events on your channel.
  • Add an Associated Website. This website will help us improve the quality of search results and verify your channel as the official representation of your brand on YouTube.
  • Apply optimization techniques to your channel and videos.

During the event

  • Create highlight clips of the event while it's still live.
  • Note: Subscribers may get a notification of your Public events in their homepage feed.
  • Note: Subscribers will find the live stream in the What to Watch Next area.
  • You can also update your banner image to include the event name, date and time.

After the event

  • An archive of the live stream will be automatically uploaded on your channel by default. Setting live streams archives visibility to "Public" can increase the reach of your future streams.
  • Organize the archive and highlight clips into playlists.
  • For mobile streams, you will also have the option to save a Short highlight video, which is automatically pulled from your live stream. Saving the highlight will save it by default as a private video in your video list. Setting a highlight’s visibility to “Public” can increase the reach of your live content in the Shorts feed.
    • Note: A live stream must meet the following criteria for Short video highlights:
      • The live stream must be between 10 minutes and 12 hours.
      • The stream must be in a vertical format and streamed using the YouTube mobile app.
      • The stream cannot be a screencast.
      • The stream has chat enabled.
      • The stream must not be set as "Made for Kids."
      • The stream must meet safety standards.

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