“Limited or no ads” explained

You’ll only see the “limited or no ads” icons ( or ) if you’re a part of the YouTube Partner Program.

This icon means that you’ve turned on monetization for a video, but our automated systems or policy specialists believe that video does not meet our advertiser-friendly content guidelines. You may earn less revenue on this content (because fewer ads are likely to appear) compared to content that’s suitable for all advertisers.

In some cases, you may be able to appeal this decision. If you’re not sure, check your content against the examples cited in our advertiser-friendly content guidelines. If you still think it shouldn’t fall in the “limited or no ads” status, you can request a human review.