The Engagement tab in YouTube Analytics gives you an understanding of how viewers interact with your content. It provides a quick snapshot of key metrics like watch time (hours) and average view duration. Learn more about how engagement metrics are counted.
View your Engagement reports
- Sign in to YouTube Studio.
- In the left Menu, select Content
.
- On the selected video, select Analytics
.
- From the top menu, select Engagement.
Engagement reports
Audience retention
The key moments for audience retention report shows how well different moments of your video held viewers' attention. You can also use typical retention to compare your 10 latest videos of similar length.
Likes vs. dislikes
The Likes (vs. dislikes) report summarizes how many viewers liked and disliked your videos. You can add the Likes (vs. dislikes) metric with the expanded analytics report at the channel level.
End screen element click rate
The End screen element click rate report shows you how often viewers clicked each end screen element in your video. This report is only available after you’ve clicked into a specific video.
Top remixed
This report shows your content that has been remixed to make Shorts. The report also shows the number of times your content has been remixed and the number of remix views. To get more detailed info about remixes, click or tap SEE MORE.
FAQ
Why can't I see data for a specific playlist?
Does it matter whether I own all the videos in the playlist?
If I’ve never uploaded a video, can I see data for my top playlist?
Why did my like count change?
You may see like and dislike counts change as some may be marked invalid and periodically removed from the counts. Learn more about our Likes Policy.
In rare instances, you might see more likes/dislikes than views since these metrics are changed by different verification systems.
Why is my video’s like count in Analytics different from the watch page?
Metrics to know
|
Average view duration |
Estimated average minutes watched per view for the selected video and date range. |
|
Watch time (hours) |
The amount of time viewers have watched your video. |
|
Views |
The number of legitimate views for your channels or videos. |