Promoting to Libraries: Part 2
by Jacqueline Seewald
The first part of this discussion appeared on Jeffrey Marks’ blog site Murder Must Advertise, September 23, 2011. At that time, I suggested that authors consider promoting their books, whether fiction or nonfiction, at libraries. Some libraries will pay writers to come and speak, others will at least provide writers with exposure to the reading public. Not all libraries welcome authors but there are many that do. As a former librarian and teacher, I can testify to the fact that authors are welcome to provide an event at many libraries. Books are an important component of what the library has to offer. Authors are respected by most librarians.
If you are a relatively unknown writer, try to get a local newspaper to do a story on you before your library appearance. Also, if you’re not Nora Roberts or Mary Higgins Clark, don’t expect people to come in droves just because you announce a book signing. Think in terms of what kind of event you can provide that library patrons will enjoy and appreciate.
On October 6th I presented an event at the Fort Lee, NJ Library entitled “We Can All Be Writers.” It was not just be a talk but a happening—an interactive experience for both attendees and myself. I provided writing exercises that we could do together and discuss.
I’ll also discussed sources of inspiration for aspiring writers as well as library resources for writers. In short, I was offering information of value to patrons.
I believe that not only can everyone be a writer but should be a writer. By this I do not necessarily mean that they should strive for publication. There is such a thing as writing simply for our own self-expression and self-satisfaction. There is also writing to leave a written and historical record for our families.
My program lasted two hours. Fifteen people showed up who were eager to participate. When I previously did this program in Central New Jersey, twenty-five people were present and actively participated. However, fifteen was a comfortable group to work with and they were very enthusiastic. I also had help earlier in the week from the library coordinator who turned my overhead transparencies into a Power Point presentation.
What’s in it for you, the author? Well, the library may or may not be able to pay you to speak but at least you won’t be paying a fee. Doing an event will provide you with publicity. You can ask the local newspaper to cover it and/or get it placed on their events calendar in advance. Hopefully, library patrons may want to either borrow some of your novels from the library or purchase them from you. At the very least, the library will buy your book. In my case, I offered some of my novels at a heavily discounted price and had the librarian take the money because I donated any money earned from the sale of my books the Friends of the Library so they can continue to sponsor more events. It was my way of giving back to the community.
What is your opinion of authors doing events, talks or panel discussions at libraries? Have you participated in any library events? If so, how has it worked out? Will you consider doing it in the future?
by Jacqueline Seewald
The first part of this discussion appeared on Jeffrey Marks’ blog site Murder Must Advertise, September 23, 2011. At that time, I suggested that authors consider promoting their books, whether fiction or nonfiction, at libraries. Some libraries will pay writers to come and speak, others will at least provide writers with exposure to the reading public. Not all libraries welcome authors but there are many that do. As a former librarian and teacher, I can testify to the fact that authors are welcome to provide an event at many libraries. Books are an important component of what the library has to offer. Authors are respected by most librarians.
If you are a relatively unknown writer, try to get a local newspaper to do a story on you before your library appearance. Also, if you’re not Nora Roberts or Mary Higgins Clark, don’t expect people to come in droves just because you announce a book signing. Think in terms of what kind of event you can provide that library patrons will enjoy and appreciate.
On October 6th I presented an event at the Fort Lee, NJ Library entitled “We Can All Be Writers.” It was not just be a talk but a happening—an interactive experience for both attendees and myself. I provided writing exercises that we could do together and discuss.
I’ll also discussed sources of inspiration for aspiring writers as well as library resources for writers. In short, I was offering information of value to patrons.
I believe that not only can everyone be a writer but should be a writer. By this I do not necessarily mean that they should strive for publication. There is such a thing as writing simply for our own self-expression and self-satisfaction. There is also writing to leave a written and historical record for our families.
My program lasted two hours. Fifteen people showed up who were eager to participate. When I previously did this program in Central New Jersey, twenty-five people were present and actively participated. However, fifteen was a comfortable group to work with and they were very enthusiastic. I also had help earlier in the week from the library coordinator who turned my overhead transparencies into a Power Point presentation.
What’s in it for you, the author? Well, the library may or may not be able to pay you to speak but at least you won’t be paying a fee. Doing an event will provide you with publicity. You can ask the local newspaper to cover it and/or get it placed on their events calendar in advance. Hopefully, library patrons may want to either borrow some of your novels from the library or purchase them from you. At the very least, the library will buy your book. In my case, I offered some of my novels at a heavily discounted price and had the librarian take the money because I donated any money earned from the sale of my books the Friends of the Library so they can continue to sponsor more events. It was my way of giving back to the community.
What is your opinion of authors doing events, talks or panel discussions at libraries? Have you participated in any library events? If so, how has it worked out? Will you consider doing it in the future?