The Verity Method
Five phases. Nothing claimed before it's measured.
This is the process behind every package on this site, one-off or retainer. It's named, staged, and the same for every engagement — so a report can say 'scored, fixed, scored again,' not 'trust us.'
Five phases. Nothing claimed before it’s measured.
2–10 business days
01 Baseline
where you stand today
The Verity Score is applied to the current state — crawl, content, authority, local presence, tracking — before a single recommendation is made. Nothing is claimed before it's measured. The number you get at the end of Baseline is the same number the engagement is judged against later. Typical duration: 2–10 business days, depending on the service and scope purchased.
included in scoping
02 Blueprint
the priced, prioritised plan
The Baseline score becomes a prioritised, priced roadmap. You see the plan and the price before any work starts — you're approving a quote, not a vague direction. Typical duration: included in the audit/scoping step; no separate charge.
varies by package
03 Build
executing the agreed scope
The scoped work is executed — technical fixes, content, outreach, or campaign build, depending on the service — on a stated cadence. Deliverables land on a schedule you were told upfront, numbered and trackable. Typical duration: varies by package — see each package's turnaround & terms.
monthly (retainer) / at close (one-off)
04 Prove
re-scored, same framework
The site or campaign is re-scored against the same Baseline — same framework, same six dimensions, same weighting. The measurement instrument doesn't change between the start and the check. Typical duration: monthly on retainers; at project close on one-off packages.
ongoing / single handover doc
05 Compound
what happens next: renewal or handover
Gains carry forward — into a retainer for ongoing work, or a handover roadmap you can run yourself if you'd rather not continue with us. This names the actual mechanic of organic growth (it compounds, or it doesn't) instead of promising a result neither we nor anyone else can guarantee. Typical duration: ongoing (retainer) or a single handover document (one-off).
What a Baseline report actually looks like
Every Verity Score report follows the same structure, regardless of service: a summary score, six dimension scores each shown as a bracketed chip out of 20 (or 10 at Starter depth), a prioritised finding list ranked by impact and effort, and — for Standard and Deep audits — a roadmap with a stated timeline.
Reporting cadence
One-off packages
A written report + a live debrief call
You, plus whoever on your team needs the detail
Retainers
A monthly written report + optional call
You and/or your nominated contact
Growth Programme
One unified monthly report across all three disciplines
You, plus a combined debrief if useful
Tooling
- Crawling & indexation tooling — for the Crawl & Index dimension
- Core Web Vitals field-data tooling — for real-user performance measurement
- Keyword & SERP tracking tooling — for the Content & Relevance dimension and ongoing keyword tracking
- Backlink & authority analysis tooling — for the Authority & Links dimension
- Citation & local-listing tooling — for the Local & Entity Presence dimension
- Analytics and tag-management tooling — for the Conversion & Tracking Hygiene dimension
- The native interfaces of Google Ads and Meta Ads — for paid-media campaign build and management
Questions about the process
You're told as soon as we know, with the reason and the revised timeline — not silently absorbed into a later phase.
Any of the Standard or Deep audits show the full Baseline → Blueprint arc in one purchase; seeing a full Prove cycle requires either a retainer or a follow-up audit.
Alongside, routinely — a lot of our engagements are exactly one specialist slice (technical, or links, or local) bought by a team handling the rest themselves.
No — it's our own documented method, built and published so you can inspect it, not a third-party certification. We never describe it as certified, patented, or industry-standard.
See the method applied to your site.
Book a free audit call