Podtrac Expands Podcast Rankings to 30 Countries

We’re excited to share some big news from Podtrac. We’ve just expanded our podcast rankings to 30 countries outside the U.S., marking a major step in our mission to provide accurate and reliable data to support worldwide growth of the podcasting industry.

With podcasting booming globally, Podtrac’s new Top 100 Podcasts by Country expansion means that publishers, advertisers and listeners in France, Germany,  Mexico, Saudi Arabia, South Africa, the United Kingdom and 24 other countries can now get valuable insights into top-performing podcasts and publishers in their regions. With updates each month, these rankings give everyone a clear view of podcast trends— enabling publishers to gauge their impact, informing advertisers on key industry players, and helping listeners discover new content.

Since 2005, Podtrac has focused on providing trusted third-party data that helps the entire podcasting ecosystem thrive. With the addition of rankings in 30 countries, Podtrac now leverages its expertise in the market to provide the industry’s first comprehensive rankings across these key global markets. Podtrac’s new Country Rankings are made possible by its proprietary download measurement and estimation systems which include all podcasts in a region.  This landmark offering provides publishers and advertisers unparalleled insights into what’s resonating with audiences worldwide.

To see the latest Top Podcasts by Country for all 30 countries or to sign up for monthly updates, head over to Podtrac.com.

Excerpt from Podtrac’s new Top 100 Podcasts for the UK.






PODTRAC ANNOUNCES NEW PREDICTIVE PROMO PLANNER

Podtrac’s new Predictive Promo Planner Identifies the specific podcasts to promote your shows and predicts results


Podtrac announced today its new Predictive Promo Planner to provide podcast publishers unparalleled insights into placing ads in other podcasts to promote their podcasts.  

Podtrac’s Predictive Planner provides publishers custom recommendations specific to the individual podcasts they are promoting for the shows and networks which will yield the highest new listener and download rates.  

Podtrac’s podcast-specific planner can be used across multiple podcast promo formats including DAI ads, embedded ads, trailer/special episode drops and podcast host appearances.  The planner is available as part of Podtrac’s Promo Audio + Links Attribution Service which provides publishers with the ability to measure new listeners and downloads to audio promos and web links. 

According to Podtrac data, most podcast promos deliver less than a 1% new listener response rate.  Podtrac’s new Predictive Pomo Planner is based on Podtrac’s new proprietary listener graph and yields predictive new listener recommendations with results of 1% to 8%.  It’s a substantial move forward in podcast marketing,  providing positive ROI for publishers to invest in growing their audiences, downloads and ad revenue. 


Podtrac’s Predictive Promo Planner is predictive of actual promo performance per show.  It identifies the podcasts which will perform the best for each show so publishers can focus their partner and promo efforts with the right shows to maximize audience growth.


Publishers interested in Podtrac’s Promo Service can contact Podtrac.


September 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks and Top US Podcast rankings for September are now available at www.Podtrac.com.

Highlights of the September 2024 rankings include:

  • US UMA was up for thirteen of the US ranking participants in September over August.

  • Nine of the US ranking participants were up on US Downloads month-over-month.

  • Three of the Top Global Networks were up on Global Downloads, Streams & Views in September over August.

August 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks and Top US Podcast rankings for August are now available at www.Podtrac.com.

Highlights of the August 2024 rankings include:

  • US UMA was up for thirteen of the US ranking participants in August over July.

  • Eleven of the US ranking participants were up on US Downloads month-over-month.

  • Seven of the Top Global Networks were up on Global Downloads, Streams & Views in August over July .

July 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks and Top US Podcast rankings for July are now available at www.Podtrac.com.

Highlights of the July 2024 rankings include:

  • US UMA was up for eleven of the US ranking participants in July over June.

  • Three of the US ranking participants were up on US Downloads month-over-month.

  • Five of the Top Global Networks were up on Global Downloads, Streams & Views in July over June .

June 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks and Top US Podcast rankings for June are now available at www.Podtrac.com.

Highlights of the June 2024 rankings include:

  • US UMA was up for two of the US ranking participants (PodcastOne and Lemonada) in June over May.

  • One of the US ranking participants was up on US Downloads month-over-month (Lemonada).

  • Two of the Top Global Networks were up on Global Downloads, Streams & Views in May over April (Libsyn and Sonoro).

may 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks and Top US Podcast rankings for May are now available at www.Podtrac.com.

Highlights of the May 2024 rankings include:

  • US UMA was up for three of the US ranking participants (ReVolver, CNN and Fox) in May over April.

  • Nine of the US ranking participants were up or flat on US Downloads month-over-month.

  • Two of the Top Global Networks were up on Global Downloads, Streams & Views in May over April.

  • Total RSS traffic across all Global Network participants was down 3% month-over-month, while total reported YouTube views were up 11% during the same time period.

April 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks rankings for April are now available at www.Podtrac.com.

Highlights of the April 2024 rankings include:

  • Podtrac welcomes Libsyn to the US Ranking.

  • US UMA was up for all but one of the ranking participants in April 2024 over March 2024

  • One of the Top Global Networks (Sonoro) was up on Global Downloads, Streams and Views in April 2024 over March 2024

March 2024- Top Podcasts, Publishers and Networks

The Top US and Global Publishers & Networks rankings for March are now available at www.Podtrac.com.

Highlights of the March 2024 rankings include:

  • Podtrac welcomes two Sales Networks to the US Ranking this month - iHeart Audience Network and Acast.  (Sales Networks sell advertising in an aggregated network of podcasts which they may or may not own, create and publish.  A Sales Network may include other Podcast Publishers.)

  • US UMA was up for five of the Top US Publishers in March 2024 over February 2024

  • Both of the Top US Sales Networks were down on US UMA in March 2024 over February 2024

  • Three of the Top Global Networks were up on Global Downloads, Streams and Views in March 2024 over February 2024