In the late 19th century trade cards distributed by merchants and manufacturers were an inexpensive and very effective way to advertise.They were printed in relatively large quantities and often pasted in scrap books. What I like most about them are the colorful quirky themes .The group above shows how interest in arctic exploration was used to promote all sorts of products.Click on the images to enlarge them.
The Byrd bookplate was originally engraved by E.D. French for Admiral Byrd's grandfather . Admiral Byrd had it reproduced for the books in his library by Dempsey and Caroll in New York City
Amos Bonsall was a masters mate on the second Grinnell arctic expedition