Reach Higher Conversions Faster
With Patterns That Win Repeatedly in A/B Tests.
And Invert The Ones That Lose.
Hi, I’m Jakub and our goal here is to identify repeatable patterns with the highest probabilities of working for you. To do this we run experiments with trusted companies open to testing similar ideas and then sharing their results. So far we have identified 141 patterns based on 635 tests. Some patterns are better than others. We publish everything.
Jakub Linowski, GoodUI Founder
- 43 losing
- 145 insig. neg.
- 282 insig. pos.
- 165 winning
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Patterns Are Actively Corrected With New Tests As We Constantly Test With Trustworthy Companies:
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tested Pattern #20: Canned Response in Test #663 Jul 29, 2026
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tested Pattern #93: Auto Next in Test #660 on Obs.no Jul 07, 2026
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tested Pattern #92: Already Viewed Label in Test #658 on Online.metro-cc.ru Jun 30, 2026
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tested Pattern #41: Sticky Call To Action in Test #653 on Kensingtontours.com May 31, 2026
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tested Pattern #26: Cart Reminder And Recently Viewed in Test #652 on Kay.com May 29, 2026
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Fast Forward Your Conversion Rates With
Access To All 141 Patterns
Based On 635 Tests
Total sample size of all tests is based on 147,079,812 visitors - that's a lot of testing time to do on your own.
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Each month, Jakub Linowski, founder of GoodUI, gets on a 1-hour call to review one of your experiments — plus a written report covering test design, power calculations, UI changes, metrics, triggering, and run duration.
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