Listen to Bonno and Sir Bob Geldolph

Love this video for the Cannes Young Lions award, done in 48hours to a Climate Change brief for Oxfam by a young creative team here. It's silly and funny but the message gets through nicely, and the ribbing of charity persuation as we know it is lovely.

Now, I'd love to help them get as many views as possible; so if you like it, I'd be very happy if you'd pass it on.

Wrap Music

I love this ad from Oxfam for their unwrapped gifts service.
It's half parody, half serious message, with a completely engaging and un-gratuitous use of celebrity.