this article says lego is making a

resurgence. c'mon now, LEGO NEVER TOOK A DIVE to begin with. lego has ALWAYS been and will ALWAYS be popular.

well i AM looking forward to the new lego board game (2010)

(while i love legos with my whole being, there is a bit of sexism in this article .... 'if you give boys legos they'll build guns..... type of shite. well it's just that, shite)


Turning to Tie-Ins, Lego Thinks Beyond the Brick
By NELSON D. SCHWARTZ
Billund, Denmark

FROM the outside, there is nothing playful about the drab, two-story Lego Idea House here, where designers gather in whitewashed rooms to dream up new toys. But upstairs, behind a series of locked doors accessible only to employees with special passes, is a chamber that might as well be toy heaven for kids — and more than a few adults.

Multicolored Lego creations in every imaginable size and shape spill from the shelves, from Indiana Jones’s biplane to Darth Vader’s fighter. Boxes stamped “confidential” hold potential future blockbusters, like Buzz Lightyear, the hero of the “Toy Story” animated films, as well as a police station bustling with miniature cops and robbers.

“It’s our way of looking at the world,” says Soren Holm, the head of Lego’s Concept Lab. “We have happy criminals; even they are smiling. The sun is shining every day.”

While that may be true of Lego’s toys, until recently it was hardly the case for Lego’s bottom line. But five years after a near-death experience, Lego has emerged as an unlikely winner in an industry threatened by the likes of video games, iPods, the Internet and other digital diversions..........

pic:

Thousands of Lego cubes for new toys. "There's a huge community of people that treat Lego as an art form rather than just a toy," says Andrew Becraft, a technical writer at Microsoft who created the Brothers Brick blog. His site pulls in 125,000 unique visitors a month, and Lego officials estimate that 915,000 people worldwide attended Lego conventions and other events in the first seven months of 2009.

Photo: Jakob Dall for The New York Times

i think this is rather profound

it's called 'letting go'. shannon ocean made it upon the death of his (or her, although i think shannon is male) grandfather


(via make magazine)

for jean (and the rest of my lego-loving friends)

squint a bit

and it really IS tori amos in lego

(kind of amazing actually)

dopey and his 'lil vator

(shout out to boing boing)

because here at ravings of a semi-sane madwoman

(AND everywhere else) we LOVE everything lego

if you go to the story link below, you'll find a kick ass lego video..........

65-foot-high Lego Cathedrals Store 19 Billion Pieces a Year

Without a doubt, the Lego brick storage buildings were the most impressive part of my visit to Lego. When I first saw their 65.6-foot high ceilings, with multiple giant robots going up and down retrieving boxes full of bricks, I felt like I entered the Matrix. Below the thunderous noise of the flying machines, I heard myself shouting: "It's a cathedral." And as you will see in the video, with a total 65.6 square-miles of shelf space—900 million pieces at any given time—they are indeed The Lego Cathedrals. I was in total awe, and the amazement didn't stop there.

from the reformed pirate

happy birthday lego!!!

i want to do

THIS

i just sent my boss and his boss the link

i really can't think of a BETTER team building exercise!