Showing posts with label premiums. Show all posts
Showing posts with label premiums. Show all posts

Saturday, July 28, 2012

Antique Bear & Badges: Mr. Oddfellow

I've posted once before about this bear, shortly after I found him, but he's had a lot of work done since then and I thought he was worth another look. One of the favorites from my collection, this large, 20 inch British bear dates from around 1915, and came wearing an antique child's coat of cranberry colored wool. His original owner had added a few school pins to the coat, including a prefect's badge and what might have been a track and field medal.

I added an old Oddfellows pin, given that the bear has a rather odd, yet endearing, appearance. At some point in his long life, he experienced eye replacement surgery, and apparently his doctor was all out of matching shoe buttons. I wouldn't change it though: the mismatched eyes give him great character.




Anyway, every time I'm antiquing I keep an eye out for more badges for Oddfellow's coat. Here's what he has so far:



Some of my favorites are in this closeup: another Oddfellows badge, a "23 Skidoo!" pinback from the 1920s, and a teeny tiny Charlie McCarthy.







The large Oddfellows badge below dates to the early 1900s.



Vintage pins, including a University of Michigan football badge, an old State Fair souvenir, and a Heinz Pickles advertising pin adorn the left side of the coat.

Another favorite, these flight wings were a premium from the Captain Midnight radio show:

Saturday, June 9, 2012

R and L Camel Train Cereal Premiums

I've posted before about a big pile of R &L Company cereal premiums I found at a toy show a couple of years ago. Since then, I've added quite a few more R & L pieces to my collection. Here's one of my favorite sets.

In the late 1960s, an artist named Harry Hargreaves was asked to come up with an idea for a cereal premium set to be distributed through Kellogg's and manufactured by the R & L plastics company in Australia.  Hargreaves recalled the camel caravans he had seen while stationed in Egypt during WWII, long lines of laden camels walking in single file, commonly called "camel trains." Taking the phrase literally, Hargreaves crafted a beautifully designed set of tiny toys comprised of camel train cars with monkey passengers.

Made of a brittle plastic with delicate connector hooks, the toys are very fragile, and this fact, coupled with their very small size (the seated monkeys are a wee .5 inches tall, and the cars average 1.5 inches long) meant many were broken and lost over the past 40 years. The R &L Camel Trains are now some of the company's most sought premiums.



Each camel came separately in a box of cereal, and so did two accessory sets of the bed, canopy and some of the monkeys, which made collecting the whole series even more challenging. I can just imagine the frustration of children who got the sleeping car camel or first class camel, but never managed to find the bed or canopy to complete those cars. What a dastardly yet brilliant marketing campaign!

The engine is one of the most fanciful of the car designs:



Next is the guard van, atop which a monkey holding a blunderbuss watches over a treasure chest:


Behind this car comes the economy class camel, carrying a couple of monkey passengers seated in the open air:




It's no-frills service on the economy camel, but things are very different on the next car, the first class camel, complete with its canopy and top-hatted monkey rider:



And last but not least is the sleeper car camel, in which a tiny monkey rests in a bed borne on the back of a kneeling camel. A tiny bed pan (usually missing) hangs from the end of the bed.



Another camel was necessary to complete this set: the signal camel, along with a couple of flag waving monkeys. Without this set, your camel train would be sure to run into difficulties along its route. The ladder is detachable, making this another difficult set to find complete.



The tiny monkeys are worth a close-up of their own. The detail on such small toys, meant as mere cereal box giveaways, is quite remarkable. The flag monkey even has the stub of a cigar clenched in his teeth: 









Stay tooned: lots more R & L to come!


Monday, July 18, 2011

Swift's Space Guide Advertising Premium

This 1950s space guide is one of the coolest advertising premiums I've come across recently. Released by a meat products company called Swift's, the 5 1/4 inch space guide has a turning wheel and die cut windows that reveal all sorts of interesting astronomical trivia. Need to know the surface temperature of Mars? Just turn the wheel and find out.


If you find yourself wondering, as I did, what meat products have to do with outer space, the connection is revealed on the back of the guide:


I believe this is the same Swift's Premium Company that distributed this ham shaped charm or watch fob in the 1920s (seen here in the kitchen of an old dollhouse).




Friday, January 28, 2011

R and L Premiums

At a weekend toy show recently, I found a whole heap of...well, very odd things. These little plastic characters, between 1 and 1 1/2 inches tall, were cereal premiums (and sometimes Cracker Jack prizes) made in the late 1960s and 1970s by an Australian company called R & L. The tiny toys were found in packages of Kellogg's cereal worldwide, although there were some country exclusives. In the late '70s, the company was sold and the owners moved the plant to Mexico, where production continued in a range of new, brighter colors.


There were many different sets of odd and imaginative characters produced by R & L, often with spacey, alien themes, and each with individual names. Fanatical collectors strive to get them all, sometimes in every color combination possible.

These, the Crater Critters, are some of my favorites. The original cereal box promotion read: "Here are the cutest creatures you have ever collected -- Kellogg's 'Crater Critters." Normally they live way down in the deepest craters on a far off planet. They are shy little people, that's why we hardly ever see them."
Click here to see an original cereal box ad for the Crater Critters. 


My favorite so far is called Gloob; 
I have him (her?) in orange and purple:


Next are the AstroNits: "Round and round they go in lunar orbit, in their rockets and flying saucers, the mad, crazy Kellogg's 'Astro-Nits.' With retro rockets firing they zoom into Earth orbit to land on your breakfast table. So you can recognize them we have stamped a dotty name on every one of them." Some of the AstroNits shown below include Knot-Nit, Clown-Nit, Goof-Nit, and Yak-Nit.


My favorite is Goof-Nit:


Then there are the Funny Fringes: "Way out fun creatures from a make-believe land on the fringe of outer space." They all have names ending in "inge."


Here are some of my favorites:

Spinge and Fringe.

Sniffinge, Puddinge, and Nuttinge.

These are the far-out Toolie Birds: bird figures with tool-shaped beaks:


One of my favorite R & L lines comprises the Stretch Pets, funny animals with accordion bodies. These, and one of the Funny Fringes, I actually remember from childhood:


Collecting R & L premiums can be both a lot of fun (finding figures in cases full of unrelated items at shows) and a lot of frustration (trying to get that elusive last Crater Critter to complete your set), but regardless, they bring a smile to my face every time I look at them.

Collector Mike Speth has written a great guide to these toys, "Collecting Crazy Colored Plastic Weird-Things," that appeared in issue #12 of Freakie Magnet, a cereal collector's zine. It can also be read online, and is chock-full of photos and helpful info. The company history, figure identifications, cereal box quotations, and original ad linked above were all found at his site. Go check it out!

Monday, November 8, 2010

Antique Cracker Jack Bears Postcard

I've collected antique and vintage Cracker Jack prizes for several years, but I didn't have one of their iconic pieces, a Cracker Jack Bears postcard, until we found one this weekend at an antique show, buried deep within a tray of old postcards and photographs.

The Cracker Jack Bears were a couple of characters, probably inspired by the contemporary Roosevelt Bears and the concurrent teddy bear fad, used to promote the company's product back at the turn of the 20th century. They appeared in a series of 16 beautifully lithographed full-size postcards, and children were urged to collect them all.

This is number 14, with a copyright date of 1907, measuring 3 by 5 1/2 inches:


The back of the card reads:

"Sixteen Beautiful Post Cards, No Two Alike, (without this printing), sent Free to anyone who will mail us ten sides from Cracker Jack packages, reading, 'The more you eat, the more you want,' or mail us 10 c in silver or stamps and the side of one package. A 2 c stamp is enough to mail ten sides. Rueckheim Bros. & Eckstein, Chicago, U.S.A."

Monday, October 4, 2010

Vintage Invisible Man Weeble

Back in the 1970s, Scotch brand tape released a series of very creative television commercials featuring the Invisible Man, who promoted their product's high-quality "invisibility" when used for repairs.
Scotch also worked with the Hasbro toy company to create a promotional Weeble of the Invisible Man: a solid black Weeble with glow-in-the-dark hands, feet, and hat.
I didn't know anyone who had one of these back when we were kids: they were scarce back then, and are consequently even rarer today. Thank goodness for eBay...

Wednesday, September 8, 2010

McKee's Moving Puzzle

A few weeks ago I stumbled across one of the most amazing advertising premiums I've ever seen. Made in 1927, "McKee's Moving Puzzle" in its nondescript, 4 by 3 1/4 inch box holds a remarkable toy inside: a wooden furniture puzzle complete with some clever copywriting.


The McKee Moving & Storage Company was based in the city of Saskatoon in Saskatchewan, Canada. In 1927 they distributed this puzzle as an advertising premium to potential customers. The box cover reads,
"We can solve all your moving, packing, storage, and shipping problems." 

Inside, the puzzle consists of 9 wooden pieces labelled as various pieces of furniture: piano, chairs, rug, mat, lamp, table, clock, and sofa. The trick is to move the piano from one corner to another without jumping, raising, or turning any piece, one piece at a time. (It's incredibly difficult. I gave up very quickly.) Clever ad copy inside the cover reads:
"Moving is always a problem. Placing the furniture is frequently a puzzle...we can solve this puzzle, as well as your Moving, Storage, Packing or Shipping problems. Write for solution." 


Thank goodness the instructions were included, or I would never have managed it. The text ends with a final advertisement:
"If you have followed the above directions you are now an expert piano mover as far as this puzzle is concerned. However, should you have a real piano or other  household goods to move back, store, or ship don't fail to call on us." 


McKee's is apparently still in business, and if I lived in Saskatchewan, I would definitely hire them to move some of my furniture around, just to show my appreciation for this fantastic toy.

Wednesday, July 14, 2010

Antique Doll Trunk

I found this small lithographed wooden doll trunk at an antique show last weekend, and even though it's in rather rough condition, it still charmed me. It's an appealing size, measuring only about 10 inches wide, and appears to have been an advertising premium from the Brantford Starch Company of Brantford, Ontario, Canada.


I've loaded it up for display with an antique children's tea set 
and a tiny china doll.

Sunday, May 9, 2010

Vintage Twinkie the Kid & Wonder Bread Premium Rings

These two Hostess items are late entries into the premium ring category, dating to my own childhood in the 1970s. I can remember spotting the Wonder bread rings inside the packages, and eagerly squeezing our forearms down into the bags, trying to get them out. Wonder bread squishes very easily, we found. After a few smushed loaves, the adults started putting the bread up out of our reach, and dispensed the rings themselves.


1950s Quaker Crazy Rings Premium Set

One of the greatest toy ring premiums of the 1950s was the Crazy Ring Set sponsored by the Quaker Oats Company. For only 25 cents, the lucky recipient received a total of 10 crazy rings, one for each finger, including a siren ring, pencil sharpener ring, 2 dexterity puzzle rings, squirt ring, ship in-a-bottle ring, whistle ring, hand-shaking friendship ring, jingle bell ring, and, amazingly, a meteor ring that the ad attested "contains an actual meteor piece from outer space" (mine is missing the stone, so I can't evaluate that claim).

Here's the original ad for the Crazy Ring Set:


And here are the rings:



Some closeups:


The hand shaking friendship ring, open and closed.


The jingle bell ring.

The pencil sharpener ring.

The ship-in-a-bottle ring.

The dexterity puzzle rings.

The whistle ring.

The squirt ring.

The siren ring.

1951 Cowboy Boot Ring Premium

Children's toy premium rings from the 1930s-1950s fascinate me. It's amazing how much stuff the designers managed to pack into these tiny items, and this one, a 1951 premium from Popsicle and Bazooka Joe, is a great example.


The cowboy boot opens to reveal a not-so "secret compartment", a magnifying glass, a compass, and even a tiny printed sheet of "cowboy code". With this ring, you could imagine yourself to be a cowboy, an explorer, a secret agent, or some combination thereof. Fantastic!