"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."
"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."
Acclaimed as the best local super-muslcal production, "Bituing Marikit," Sampaguita's debut picture, has for the last week broken all the past box-office records set by other pictures of the kind." Failing to house the enormous crowd
Who daily stormed the Grand Theatre, especially during the last few days, its showing automatically had to be extended by popular request. Starred in "Bituing Marikit," Elsa Oria, the Singing Sweetheart of the Philippines, reveals the best performance in her screen career. Her superb vocal renditions prove her undoubtful talent as a screen diva. She is teamed with the screen idol, Rogelio de la Rosa. The cast also includes the radio Romeo, Ely Ramos, with Silvia Rosales, Teddy Benavides, Natl Rubi, Billy Vizcarra and supported by several radio stars including Baron "Amateur"Unterhelsen.
(The Tribune, January 5, 1938)