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KFC tlks 2 me – The power of language for today’s youth.

July 15, 2010Guest Articlesbranding, case, desicreative, digital, direct, marketing, new delhi, ogilvy, one, sanjeev jasani, strategy, study5 comments

Sanjeev Jasani, Vice President, OgilvyOne, New Delhi writes.

Words, words, words – the power of language is something we focus on with customers everyday, but nowhere can it have more impact than with teenagers and tweens. Harnessing the power of language for today’s multi-tasking, tech-savvy youth is the first step in effectively communicating and building loyalty among them.

To truly connect with kids – to form and keep a meaningful dialogue that will help win their hearts and minds – you must learn to have a conversation. On their terms. In their language. In fact, according to teen marketing experts “Teens identify best with someone who speaks their language, dresses like them and understands their human condition.”
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Digital and the power of the community

July 8, 2010Guest Articlescase, desicreative, digital, direct, marketing, new delhi, ogilvy, one, president, sanjeev jasani, strategy, study, vice3 comments

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

Alcohol is a restricted category where advertising is not permitted. How do you then get consumers to sample single malt and then spread the word. How will the typical surrogate advertising model work here?

In a first of its kind event, over two hours across India, Canada, the US, Taiwan, Sweden, Denmark, Russia and Britain a quirky get-together was held. Whiskey experts, bloggers all, were on twitter for a single malt nosing and tasting session to choose a ‘special 2010 edition’ single malt. Virtual tasting? Not quite.

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Cisco – Welcome to the Human Network.

July 1, 2010Guest Articlesdelhi, desicreative, digital, marketing, new, ogilvy, one, sanjeev jasani, strategyone comment

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

What is www.myhumannetwork.com?

We often come across groups of people who selflessly go about doing their own bit for the society. As a result they inspire hundreds to come forward and join them in this remarkable movement. At Cisco, we call this the power of the Human Network.

We wanted to build a social platform for these Champions. A platform which allows individuals and organizations, championing causes to locate like-minded individuals, group, network, collaborate and if possible replicate a social experiment in a different geographical zone. In the bargain, we wanted to drive brand relevance as well in the mind of our consumers.

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Setting your social media strategy

June 24, 2010Guest Articlesdesicreative, direct, marketing, media, new delhi, ogilvy, one, sanjeev jasani, social, strategyone comment

Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.

A lot of my clients have been recently talking to me about Social Media Strategy and it’s the most talked about topic over the last one year. Here is a very interesting video that walks you through the entire journey of setting up a social media strategy. It’s interesting and uses real life examples.
In future, I’ll try and post some more specific examples of Social Media Strategy that we have successfully implemented for some of our clients.
Watch this space closely and till then enjoy the video.

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