Privacy Policy

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at https://www.allaboutcookies.org/manage-cookies/

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://thenai.org/opt-out/. You may also visit http://optout.aboutads.info and http://optout.networkadvertising.org/ to learn more information about interest-based advertising. You may download the AppChoices app at https://youradchoices.com/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit https://www.mediavine.com/ad-partners/.

Website Analytics with Google Analytics

This website utilises Google Analytics 4, a web analytics service provided by Google LLC, after obtaining user consent. The relevant controllers are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users from the EU/EEA and Switzerland. Google Analytics 4 practices IP anonymisation by default, meaning your IP address is instantly shortened when interacting with this website. Only under rare circumstances will your full IP be transferred to a US-based Google server and shortened there. Google maintains that the IP transferred via Google Analytics will never be combined with other Google data. Google Analytics 4 only activates upon your approval via the cookie banner, and can be undone anytime through the cookie settings.

Data processed includes: usage data such as page views, website interaction, general location, and visit duration; and communication data like shortened IP addresses, user agent, language preference and screen resolution. The purpose of this data processing is for Google to evaluate your website use on behalf of the website operator, compile reports on activity and analyze site performance. This data processing is legal, based on your consent under Art. 6 para.1 p.1 lit. a GDPR and § 25 para. 1 p.1 TDDDG.

Google Ireland Limited, Google LLC and Alphabet Inc are the recipients of this data. Your website usage information is typically sent to a Google server in the U.S., an action legitimized by the European Commission's recent adequacy decision from July 10th, 2023, which recognizes Google LLC's certification under the EU-US Privacy Framework. In terms of data storage, any data linked to cookies is automatically deleted after a certain period of time, which is monthly for data that has reached its retention period, and a maximum of 2 years for Google Analytics cookies.

For more information on Google Analytics' terms of use and Google's privacy policy, please visit {link}https://policies.google.com/{link-ende} and {link}https://support.google.com/analytics/answer/12017362{link-ende}

Google Analytics verwendet sog. "Cookies", Textdateien, die auf dem Computer des Seitenbesuchers gespeichert werden und die eine Analyse der Benutzung der Website durch den Seitenbesucher ermöglichen. Die durch das Cookie erzeugten Informationen über die Benutzung dieser Website durch den Seitenbesucher (einschließlich der gekürzten IP-Adresse) werden in der Regel an einen Server von Google übertragen und dort gespeichert.

Google Analytics wird ausschließlich mit der Erweiterung "_anonymizeIp()" auf dieser Website verwendet. Diese Erweiterung stellt eine Anonymisierung der IP-Adresse durch Kürzung sicher und schließt eine direkte Personenbeziehbarkeit aus. Durch die Erweiterung wird die IP-Adresse von Google innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Die im Rahmen von Google Analytics von dem entsprechenden Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt.

Im Auftrag des Seitenbetreibers wird Google die anfallenden Informationen benutzen, um die Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen dem Seitenbetreiber gegenüber zu erbringen (Art. 6 Abs. 1 lit. f DSGVO). Das berechtigte Interesse an der Datenverarbeitung liegt in der Optimierung dieser Website, der Analyse der Benutzung der Website und der Anpassung der Inhalte. Die Interessen der Nutzer werden durch die Pseudonymisierung hinreichend gewahrt.

Google LLC. ist nach dem sog. Privacy Shield zertifiziert (Listeneintrag hier) und gewährleistet auf dieser Basis ein angemessenes Datenschutzniveau. Die gesendeten und mit Cookies, Nutzerkennungen (z. B. User-ID) oder Werbe-IDs verknüpften Daten werden nach 50 Monaten automatisch gelöscht. Die Löschung von Daten, deren Aufbewahrungsdauer erreicht ist, erfolgt automatisch einmal im Monat.

Die Erfassung durch Google Analytics kann verhindert werden, indem der Seitenbesucher die Cookie-Einstellungen für diese Website anpasst. Der Erfassung und Speicherung der IP-Adresse und der durch Cookies erzeugten Daten kann außerdem jederzeit mit Wirkung für die Zukunft widersprochen werden. Das entsprechende Browser- Plugin kann unter dem folgenden Link heruntergeladen und installiert werden: https://tools.google.com/dlpage/gaoptout.

The website visitor can prevent data collection via Google Analytics on this website by clicking here. An "Opt-out Cookie" shall then be applied which shall prevent any future collection of the site visitors data when visiting this website.The website visitor has objected to the collection of data by Google Analytics on this website.

Weitere Informationen zur Datennutzung durch Google, Einstellungs- und Widerspruchsmöglichkeiten, finden sich in der Datenschutzerklärung von Google (https://policies.google.com/privacy) sowie in den Einstellungen für die Darstellung von Werbeeinblendungen durch Google (https://adssettings.google.com/authenticated).

Spam Protection with Google reCAPTCHA

We have implemented Google reCAPTCHA in forms on our website to check whether the data entered in the forms comes from human visitors or from machines or automated programs, also known as “bots”. This tool automatically analyzes the behavior of website visitors as soon as they interact with the website using various information like IP address, length of stay, and mouse movements. The data processed includes usage data such as the website accessed, date and time of access, and mouse movements, as well as communication data like IP addresses, browser type, and operating system. This processing is targeted at website visitors and users of online services. The primary purpose of this processing is to prevent the misuse of our contact form, thereby enhancing security. The legal basis for this is our legitimate interest according to Art. 6 para. 1 p. 1 lit. f. GDPR. The data recipients include Google Ireland Ltd, based at Google Building Gordon House, Barrow St, Dublin 4, Ireland, (https://policies.google.com/privacy) and our website hosting provider. While your personal data is processed within the EU, the retention time for the processed data is determined by Google Ireland Limited. Additional information can be found in the Google reCAPTCHA privacy policy: https://policies.google.com/privacy

Website Analytics (Jimdo Statistics)

When you visit our website, we collect information about your usage through a web analytics tool provided by our hosting service. This tool collects and combines your IP address and user agent, shortens it and stores this data using a hash function. This process creates a visitor identifier that is encrypted with a randomly generated value (SALT) that changes every 24 hours. This method ensures that your IP address cannot be reconstructed from the stored visitor identifier, thus maintaining your anonymity. In addition, we do not merge this information with any other data and it is stored only on the hosting provider's server.

We also process web analytics data, HTTP data and web analytics profile data. The web analytics tool we use creates and stores a web analytics profile, which includes details about your use of the website, such as page views, visit frequency, time spent on each page, and the user agent of your device. This includes usage data (such as web pages visited and access times) and communication data (such as browser type, operating system and IP addresses).

Our purpose in processing this data is to analyse user behaviour in aggregate form in order to improve the presentation and content of our website. The legal basis for this processing is our legitimate interest (Art. 6 para. 1 lit. (f) GDPR), in particular in carrying out web measurements in order to improve our products and website.

The data collected is shared with our website hosting provider and processed within the EU.