Next Generation Esports

Resources and guidelines to represent Team Liquid brand consistently and professionally.

Forged with esports in mind. We will always pursue the goal of reaching the top, celebrating the collaboration it takes to get there.

Brand Values

Pursuing Excellence

We honor and celebrate the never-ending journey and challenge of being the best

Humility

We believe that empathy, listening and respect are more important than putting ourselves above others

Integrity

We choose to do the right thing, even when it isn’t easy

Inclusivity

We commit to being a part of an equalizing force to create safer communities and humanize differences

Curiosity

We have an insatiable thirst to understand both ourselves and the world around us

Authenticity

We welcome who you are, as you are. There’s no pressure to fit in, we appreciate your uniqueness

Logos

Colors

Typography

Brand Assets

To follow how to apply and uses these assets please refer to the complete brand guidelines.

Logos

Horizontal / on light

Horizontal / on dark

Vertical / on light

Vertical / on dark

Crest / on light

Crest / on dark

WORDMARK / on light

WORDMARK / on dark

Colors

Copied

#001538

Primary / Foundation blue

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#EEEEEE

Primary / Momentum white

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#3BB0D4

Secondary / EBB Cyan

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#5651ED

Secondary / Flow Purple

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#F7C95E

special / Sunrise GOld

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#F09F26

special / Sunset GOld

Typography

DM Sans

Titles and body

KANEDA GOTHIC

Display statements

Complete brand guide

Get in Touch

Team Liquid Alienware Training Facility entrance Sao Paulo Brazil.

Partnerships

Explore collaboration opportunities and sponsorships.

Media & Press inquiries

For journalists, press inquiries, and media related questions.

Young Team Liquid fan at an esports event.

General Inquiries

Not sure who to contact? We will help you find the right person.