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But before I cover the impact, I wanted to share what some SEO or blackhatter did to try to mock Google's Matt Cutts.

Search for [payday loans] in Google UK and you will see on the first page of the results a blog named paydayloansfrommrcutts.blog.co.uk. Here is a screen shot:

The snippet reads, "Get payday loans here today from Mr Cutts! Up to £1000, 100% secure!"

Clicking on the result may be a bad thing to do, it is some weird redirect. So stay away from it to be safe.

The folks at BlackHatWorld are having a field day with this result.

Obviously, since it is out there, I am sure it will be pulled down soon. But not before this black hatter made his point.