Best Free CRM Tools in 2026

CRM platform for scaling businesses

3.9/5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026

HubSpot is an AI-powered customer platform that unifies marketing, sales, customer service, content management, and operations software in a single system. Built around a free CRM, it provides tools for email marketing, lead management, pipeline tracking, live chat, ticketing, website building, and workflow automation. HubSpot organizes its products into five Hubs, Marketing, Sales, Service, Content, and Operations, that share a common contact database and reporting layer. The platform serves a large number of customers across many countries, from startups using the free tools to enterprises running complex multi-touch attribution. Its App Marketplace offers numerous integrations with tools like Salesforce, Slack, and Shopify.

Unify sales data, outreach, and CRM to fill your calendar

4.7/5 on G2 · 9,826 ratings, Sep 2026

Apollo is an AI-powered sales platform that unifies lead data, engagement tools, and customer relationship management into a single solution. It helps B2B sales teams find and convert prospects by providing access to a vast database of contacts and companies, automated outreach sequences, a built-in dialer, and lead enrichment capabilities. The platform is designed to streamline both outbound prospecting and inbound lead conversion, enabling users to fill their calendars with qualified meetings and build pipeline efficiently. Apollo replaces multiple standalone tools, reducing complexity and cost for sales organizations of all sizes.

All-in-one marketing platform for email, SMS, and customer engagement

4.6/5 across G2 and Capterra · 6,219 ratings, Sep 2026

Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, chat, CRM, and marketing automation. Founded in France in 2012, Brevo has grown to serve over 500,000 customers worldwide with a focus on affordability and ease of use. The platform is known for its generous free tier and competitive pricing compared to Mailchimp. Brevo offers transactional email services, landing pages, Facebook ads integration, and a sales CRM - making it a comprehensive solution for growing businesses.

AI CRM built for people and AI agents to work together

4.6/5 across G2 and Capterra · 509 ratings, Sep 2026

Creatio is an AI CRM and workflow platform built so people and AI agents work side by side across Sales, Marketing, and Service on one shared data model. A no-code layer lets business users build and adjust workflows and AI agents themselves, without a developer.

CRM for sales and marketing teams

4.2/5 across G2 and Capterra · 9,945 ratings, Sep 2026

Zoho CRM manages customer relationships affordably. Sales and customer management from Zoho-CRM for cost-conscious organizations. The pricing is competitive. The features are comprehensive. The Zoho integration adds value. Organizations wanting affordable CRM choose Zoho CRM for cost-effective sales management.

Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.

4.6/5 across SourceForge, Trustpilot, G2 and more · 4,303 ratings, Sep 2026

SendPulse is a comprehensive multi-channel marketing automation platform designed to help businesses of all sizes manage their customer communications and sales processes. It offers a suite of integrated tools including email marketing, chatbot builders, a CRM system, a website builder, and an online course creator. The platform enables users to automate personalized offers, manage sales pipelines, and engage with customers across various channels like email, web push, and chatbots. The platform is ideal for sales managers, eLearning businesses, industry experts, business owners, and marketers looking to streamline their marketing efforts without needing multiple integrations. It provides drag-and-drop editors, pre-made templates, and AI-powered tools to simplify content creation and campaign management. SendPulse aims to boost conversion rates, improve customer engagement, and provide detailed analytics to optimize marketing performance. Key benefits include saving time with pre-integrated tools, enhancing team collaboration, segmenting audiences for personalized communication, and monitoring marketing performance with built-in analytics. It also offers 24/7 multi-language support and a knowledge base to assist users.

All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.

4.7/5 across G2 and Capterra · 3,088 ratings, Sep 2026

Givebutter is a comprehensive fundraising and CRM platform designed specifically for nonprofits. It provides a suite of tools to help organizations raise more money, manage donors, and host engaging events. The platform offers modern fundraising tools like customizable donation forms, fundraising pages, event management, and auction software, all designed to increase donor conversion and engagement. Beyond fundraising, Givebutter includes a built-in CRM for tracking donor activity, managing relationships, and generating reports. It also offers personalized marketing and engagement tools, allowing nonprofits to communicate with supporters via email, text, and direct mail. A unique feature is the Givebutter Wallet, which provides 2.5% APY rewards on funds, daily access, and no monthly fees, helping nonprofits multiply their impact. Givebutter aims to replace clunky, expensive software with a free, user-friendly solution that empowers nonprofits to grow their community and achieve their mission.

An all-in-one talent acquisition solution with ATS and CRM capabilities for efficient hiring.

4.4/5 across SourceForge, G2 and Capterra · 3,146 ratings, Sep 2026

Zoho Recruit is a comprehensive cloud-based recruiting platform designed to streamline the entire talent acquisition process for both staffing agencies and internal HR teams. It combines a powerful Applicant Tracking System (ATS) with a Recruitment CRM, enabling users to find, engage, track, and hire qualified candidates more efficiently. The platform supports job posting to over 75 job boards and social media, advanced analytics for process optimization, and custom automation tools to guide candidates through every stage from application to onboarding. Zoho Recruit caters to diverse recruitment needs, offering specialized solutions for staffing agencies to quickly place high-quality candidates with clients, and for internal HR teams to build strong workforces. It integrates with over 50 other tools, including Zoho Workerly for temporary staff management, Zoho CRM, Slack, and LinkedIn, ensuring a connected and flexible hiring ecosystem. The platform is accessible via web browsers and dedicated mobile apps for Android and iOS, providing flexibility for recruiting on the go.

One AI-powered customer platform for all your marketing and sales needs.

4.5/5 on G2 · 2,401 ratings, Sep 2026

Brevo (formerly Sendinblue) is an AI-powered customer platform designed to help businesses manage their marketing and sales efforts across multiple channels. It offers a comprehensive suite of tools for email marketing, SMS campaigns, WhatsApp campaigns, push notifications, CRM, and marketing automation, all integrated into a single platform. The goal is to help businesses drive growth, build customer loyalty, and manage the entire customer journey efficiently. The platform is built to scale with businesses of all sizes, from small entrepreneurs to large enterprises. It emphasizes ease of use with ready-made templates, drag-and-drop editors, and guided automation, making it accessible even for users without extensive technical knowledge. Brevo leverages AI to optimize campaigns through personalized product recommendations, ideal send times, and actionable insights, aiming to accelerate marketing and sales processes. Brevo is ideal for marketers, sales teams, and business owners looking for an all-in-one solution to engage their audience, convert leads, and drive repeat business. Its AI-powered 'Aura Agents' assist with tasks like campaign creation, audience segmentation, contact enrichment, data analysis, and customer support, allowing users to focus on strategy rather than busywork.

The #1 coaching app to better engage your clients and streamline your fitness business.

4.4/5 across G2, Capterra and Trustpilot · 2,638 ratings, Sep 2026

ABC Trainerize is a comprehensive personal training software designed for fitness professionals, including independent coaches, personal trainers, nutrition coaches, and fitness studios. It enables coaches to take their services online, offering a seamless experience for delivering fitness, nutrition, and habit coaching. The platform provides tools for creating and delivering customized training programs, managing nutrition plans with meal tracking and planning, and scheduling habits to help clients achieve their goals. The software also focuses on client engagement and business growth. It includes in-app messaging, community features, and video coaching to keep clients motivated and connected. For business management, ABC Trainerize offers scheduling, payment processing, client management, team management, and integrations with other powerful apps. It also supports custom branded apps to enhance brand presence and offers marketing tools to help businesses grow without additional administrative burden. It caters to various business types, from independent coaches to large health and fitness clubs, supporting online, in-person, hybrid, and group training models.

All-in-one marketing, sales, and support CRM

4.6/5 across G2 and Capterra · 1,654 ratings, Sep 2026

EngageBay is an all-in-one CRM platform that bundles marketing automation, sales pipeline management, and customer support into a single affordable tool. Aimed at startups and growing businesses, it offers email marketing, landing pages, web forms, lead scoring, deal tracking, live chat, and a helpdesk, all starting with a generous free tier for up to 15 users. It positions itself as a budget-friendly alternative to HubSpot and Salesforce.

The simplest CRM for small businesses to close deals faster and streamline workflows.

4.6/5 across G2 and Capterra · 1,619 ratings, Sep 2026

Bigin by Zoho CRM is a streamlined CRM solution specifically designed for small businesses. It helps companies manage their customer interactions, sales pipelines, and daily operations efficiently. The platform focuses on simplifying the CRM experience, allowing users to track opportunities through customizable pipelines, manage customer data comprehensively, and automate routine tasks. Bigin is ideal for small businesses looking to organize their sales process, improve customer communication, and reduce manual work without the complexity of larger enterprise CRMs. It offers features like multi-channel communication (email, phone, WhatsApp, social media), workflow automation, and mobile access, enabling teams to stay connected and productive from anywhere. The product aims to help small businesses increase lead conversion rates, save time, and ultimately boost revenue.

Close deals faster with AI-powered lead scoring and integrated communication

4.5/5 across G2 and Capterra · 1,859 ratings, Sep 2026

Freshsales is an intelligent CRM that helps sales teams close deals faster. AI lead scoring prioritizes the best opportunities. Built-in phone, email, and chat keeps conversations in context. Sales sequences automate outreach. Visual pipeline management tracks deals through stages. Integrates with Freshdesk, Freshmarketer, and the Freshworks ecosystem. A modern CRM that sales teams actually want to use.

Integrated church management software designed to streamline operations and enhance congregant engagement.

4.6/5 across G2, SourceForge and Capterra · 1,551 ratings, Sep 2026

Planning Center is a comprehensive suite of church management software products designed to help churches of all sizes manage their operations, connect with congregants, and streamline administrative tasks. It features a modular approach, allowing churches to subscribe to specific products based on their needs, with a core free product called 'People' that serves as a shared database for all other applications. The platform aims to provide an integrated system where specialized work can be done without siloing information. It offers tools for managing people, events, giving, groups, check-ins, and services, all accessible through a unified system. For congregants, Planning Center provides a free mobile app and website to engage with ministries, while church staff benefit from efficient behind-the-scenes tools and free support and training.

The #1 donation software and nonprofit fundraising suite, powered by AI for maximum impact.

4.6/5 on G2 · 1,529 ratings, Sep 2026

Donorbox is a comprehensive fundraising platform designed for nonprofits of all sizes, offering a robust suite of tools to raise and manage donations, engage donors, and streamline operations. It provides an all-in-one system for online and on-location fundraising, coupled with powerful donor relationship management capabilities. The platform caters to a wide range of fundraising needs, from customizable donation forms and pages to advanced CRM solutions, event ticketing, crowdfunding, and peer-to-peer campaigns. With features like AI-powered data analysis (Jay·AI) and a dedicated donor portal, Donorbox helps organizations optimize their outreach, improve donor retention, and efficiently manage their fundraising efforts. Its focus on user-friendliness, security, and diverse payment options makes it a valuable tool for nonprofits seeking to amplify their impact.