To address our impact on the environment, we are currently working on a few initiatives, including running our premises on renewable energy, using more sea transportation, consuming less water, creating less waste, and eliminating harmful chemicals from our production. 
In 2024, we began a partnership with the impact firm Milkywire to help transition our material value chain towards regenerative farming. Using a science-based, high-integrity approach, Milkywire connects companies with impactful climate and nature projects around the world. Together, we currently support two initiatives — Materra in India and the Wildlife Conservation Society in Argentina — selected through Milkywire’s rigorous screening process for their scalability, traceability and commitment to biodiversity preservation, soil regeneration and community resilience. Over time, we hope to integrate materials from these projects into our collections as part of our goal to source 30% of our wool and cotton from regenerative sources by 2030.
As part of our Climate Transition Plan, one of our most important aims is to reduce greenhouse gas emissions (GHGs) in line with the Paris Agreement, striving to reach net-zero emissions by 2050 using 2022 as a base year (the reference year against which progress is measured). 
To help us get there, the Science Based Targets initiative (SBTi) recently assessed and approved near-term, long-term and Forest, Land and Agriculture (FLAG) targets for us to work towards. These targets reinforce our commitment to taking action on climate change, joining a growing community of like-minded fashion brands. Through this process we revised how we measure our emissions to improve accuracy and transparency, gaining more visibility on our business’ impact and where to direct our efforts. For instance, by setting a FLAG target we commit to reducing land-related emissions through actions such as sourcing materials from regenerative agriculture, which helps strengthen the resiliency of ecosystems.
Our current targets:
- Near term: reducing scope 1 and 2* GHG emissions by 42% and scope 3* GHG emissions by 51.6% (per MSEK value added) by 2030, using 2022 as the base year.
- Long term: reducing scope 1 and 2* GHG emissions by 90% and scope 3* GHG emissions by 97% (per MSEK value added) by 2050, using 2022 as the base year. 
- FLAG: reducing scope 3* FLAG GHG emissions by 30.3% by 2030 and by 72% by 2050, using 2022 as the base year.
*Scope 1: direct emissions from our company; scope 2: indirect emissions from our company; scope 3: indirect emissions from our value chain.