Agency: OwlworxArt Director: Sasi Kumar NProject Type: Produced, Commercial WorkClient: Irra DatesLocation: Bengaluru, IndiaPackaging Contents: DatesPackaging Substrate / Materials: LaminateThe Indian market views dates as a commodity with very little differentiation. Irra dates wanted launch a premium range of dates for the Indian market, they sourced 3 different types of dates from all over the…
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