Opine: writing on technical sales and deal context
Opine blog articles
Field notes on technical sales and the deal context that makes your AI accurate.
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Opine Appoints Vince Beese as First Chief Revenue Officer to Lead Enterprise Growth
Opine appoints Vince Beese, author of Red Zone Selling, as its first CRO to lead enterprise growth on the back of 5x YoY revenue growth. Learn more.
The Moat GTM Leaders Ignore
Most GTM advantages are fragile. Discover the internal and external relationship framework that top revenue leaders use to build a lasting, compounding career moat.
The Opine Knowledge Base is now an open platform
Stop switching tabs. Learn how Opine’s new open platform and MCP tools bring live, self-correcting product knowledge directly into your team's workflows.
Should you build your own agents? Here are some facts you should know before you make the decision
Building enterprise AI isn't just about output; it requires a built-in infrastructure for scoring, tracking, and improving agent performance over time. The decision to build feels empowering due to total control, but quickly spirals into a full-time engineering commitment. Buying can feel like giving up control, but it offloads infrastructure overhead to a dedicated partner.
Introducing Ask Opine: Turn sales pipeline data into action without the spreadsheet cycle
Ask Opine is a single SQL surface on top of your Opine data that lets RevOps, sales, and presales teams answer pipeline questions without constant CSV exports and spreadsheets. You can query pipeline, evaluations, accounts, tickets, and activity from the in‑product editor, via MCP‑connected AI clients like Claude or Cursor, or through a public API. An AI assistant, Ask Opine AI, turns plain‑English requests into SQL, so non‑technical users can generate and reuse queries. Teams then schedule exports of these queries to warehouses and tools, powering reports like weekly pipeline snapshots, risk feeds for SE leaders, and forecast models that blend Opine’s deal health signals with CRM and product usage data.
Why Presales Still Can’t Prove Its Impact (And How to Fix It)
Presales stays invisible in QBRs because CRM never captures SE work. Here are the four metrics to track and how AI agents make them show up automatically.
Opine Introduces Opine Bets™
What if losing a deal could still pay off? Opine Bets™ is here, and it's changing everything we thought we knew about pipeline management. Read the full announcement.
Opine And Consensus Partner Up
Discover how the Consensus and Opine partnership connects product discovery with technical validation to accelerate POCs and streamline the B2B buying journey.
Why Most B2B ‘Product-Led’ Buyers Are Still Asking for a Human
Most product-led growth teams think their UX is the closer. But even high-intent B2B buyers want a human. This article breaks down why enterprise PLG buyers stall, what sales engineers unlock, and how to scale trust-building without sacrificing velocity.
Opine Raises $5M to Build Unified AI Workspace For Complex B2B Sales
Opine raises $5M to build the first unified AI-native workspace for complex B2B sales. Learn how we’re transforming technical sales with automation, visibility, and real-time collaboration.
How presales intelligence becomes the foundation for building buyer trust
Discover how presales intelligence builds buyer trust—using data-driven insights to personalize interactions, anticipate needs, and prove expertise.
How to Build Buyer Trust While Qualifying Effectively
Discover how sales teams can build lasting buyer trust while qualifying deals. See how MEDDPICC, discovery, and success planning turn interactions into partnerships.
The ROI of Presales Automation: Why AI is Worth the Investment
Discover why presales automation is the ultimate ROI booster. Learn how it streamlines POCs, cuts costs, shortens deal cycles, and improves win rates.
Harnessing AI In Presales: What’s Real And What’s Just Hype
Discover the present and future of AI in presales, from contextual data generation to strategic insights, and learn what to realistically expect from AI solutions.
May 2025 - Opine Product Update
Explore 15 powerful updates in Opine's May 2025 release—from Success Criteria Metrics and an enhanced Sales Funnel to Slack notifications and a public API.
The Future of Solutions Selling
One of the fundamental phases of selling technical solutions is the Proof of Concept (POC), an evaluation process that brings together buyers and sellers for a series of tests to validate potential solutions. However, what often starts off as a simple process can quickly unravel into a web of complexity and confusion.
How to Improve Technical Win Rates: Strategies for Sales Engineers
In today’s competitive sales environment, a strong technical win rate is crucial for closing deals and driving revenue. A technical win means the buyer’s team has validated your solution as the right fit, but it doesn’t guarantee the deal will close. So how can Sales Engineers (SEs) boost technical win rates and ensure those wins translate into signed contracts?
Enterprise POC Best Practices: How to Keep Complex Deals on Track
In enterprise sales, a Proof of Concept (POC) is the ultimate proving ground. It’s the opportunity for both buyer and seller to validate the solution in real-world scenarios. However, enterprise POCs come with their own set of challenges—multiple stakeholders, shifting priorities, and extensive timelines can derail even the most promising deals.
Why Your CRM Wasn’t Built for Presales—And What to Use Instead
Discover why standalone CRMs fall short for presales teams and how Opine revolutionizes POC management with AI-driven workflows, seamless collaboration, and actionable insights. Learn how to turn presales into your competitive advantage.
The Hidden Cost of SE Chaos and Why Every Deal Should Have a Playbook
Learn how top Sales Engineering teams are scaling technical evaluations, accelerating AE-SE collaboration, and turning chaotic deal execution into repeatable success with structured playbooks, live visibility, and an AI-powered presales enablement platform built for how complex B2B deals actually run.
Navigating the Shift from Individual Contributor to SE Leader: Your Ultimate Guide
Discover how to successfully transition from individual contributor to SE leader with practical insights and actionable steps. Learn essential mindset shifts, strategic thinking, and leadership actions to empower your sales engineering team, build your influence, and accelerate your career growth.
AI Project Management In Presales: What You Need To Know
Discover how AI project management transforms presales workflows. Automate tasks, enhance collaboration, and drive strategic success in technical sales engagements.
The Hidden Retention Killer: Broken Presales to Post-Sales Handoffs
Discover how broken presales-to-post-sales handoffs are quietly killing B2B retention. Learn why trust erosion, delayed onboarding, and early churn are costing millions and how to fix it.
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