Space to watch #4 - Audio: Always the Bridesmaid Despite its high attentive reach and low attention costs, audio ad spend in APAC is projected to decline by 3.5% in 2024. 🎧 The “Ear Entertainment Economy” is evolving with ASMR, audiobooks, and calm audio apps, yet audio remains a complementary media channel. Key trends include the slow transition to addressable radio, plateauing podcast penetration, and streaming’s varied growth across markets as mentioned by our Head of Strategy at Carat Malaysia, Mohamed Salim. As we navigate these shifts, it’s crucial to recognize audio’s potential and strategically integrate it into our media plans. 📈 Let’s not let audio be “always a bridesmaid, never a bride”! https://lnkd.in/eWaanjpq #AudioMarketing #AdvertisingForecast #APACAdSpend2024 #MediaTrends
About us
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- Website
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https://bit.ly/3lDa6Ff
External link for dentsu
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Tokyo
- Type
- Public Company
- Specialties
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology
Locations
Employees at dentsu
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Michael Princi
Global Head of M&A for Dentsu ◆ Improving results from acquisitive growth by connecting tactics to strategy ◆ Helped 1000’s of Execs turn Cash into…
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Dominic Powers
CEO | CGO | NED | INVESTOR | ADVISOR On gardening leave, taking time out to plant seeds and recharge. Looking for projects that have the potential to…
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
Updates
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EVENT | We had an amazing time hosting a panel of experts who lit up the room with their fresh takes on how creativity and purpose can redefine modern brand storytelling! 💡 Huge thanks to Adama Sanneh, Co-founder and CEO of the Moleskine Foundation; Stan van Boxtel, Head of Client, Omnichannel CRM at Piaget; and Michael Schachtner, CCO of Dentsu Creative DACH. A special shoutout to our moderator, Lara Jelinski, CEO of dentsu Media Switzerland, for steering such a dynamic discussion. Together, they explored how creativity can be a game-changer for brands with purpose, building authentic connections that spark lasting impact. One key takeaway❓ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝗿𝗲𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲𝘀—𝘁𝗵𝗲𝘆’𝗿𝗲 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. By aligning with deeper values, brands can connect meaningfully with today’s socially conscious consumers, enhancing their relevance and relationships for the long run. A big thank you to everyone who joined and helped make this event a success! Let’s keep building the future of brand storytelling, one meaningful connection at a time! #dentsuconnections #onedentsu #creativity #RTSgeneva #socialimpact #purpose #brand
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Desde Dentsu, queremos expresar nuestro más sincero apoyo a todos los afectados por la DANA en Valencia. En estos momentos difíciles, estamos con vosotros y os enviamos toda nuestra fuerza y solidaridad. Además, estamos tomando medidas para ayudar, colaborando con organizaciones locales, ofreciendo recursos y recaudaciones para apoyar a la comunidad. #FuerzaValencia #dentsuConValencia
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"I think this is a great reset moment where...we're retreating from a ‘hype-driven’ era and returning to a ‘true luxury’ era" - our brand new EVP Global Luxury Strategy, Edward Campbell spoke with Zhenya Tsenzharyk from LBBonline - Little Black Book about his new role, his experience coming from Highsnobiety and what he sees as the biggest trends for luxury in 2025. Get the full low down now: https://lnkd.in/eYKGRMUK #dentsu #luxury #luxurytrends #innovatingtoimpact Jeff Greenspoon Robert Ryan McHardy Cécile Berger
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We’re thrilled to open Automa+ 2024 on November 18th with Alexandra Trudnowski and Kent Groves with the session title “Transforming Healthcare Communications using evolving GenAI and Technology-Supported Strategy”. They will explore how integrated, patient-centered strategies, powered by GenAI, data, and technology, can drive real-time optimizations that create meaningful value for patients, healthcare professionals, and caregivers. Join us for this transformative journey and see how dentsu delivers measurable, patient-first solutions across the healthcare landscape. 👉 Learn more here: https://lnkd.in/ewg_j_-w #AutomaPlus2024 #DentsuHealth #GenAI #PatientCentricity #dentsu #healthcare #innovation #DigitalTransformation BGS Medical Events
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Space to watch #3 - Retail Media Networks Retail Media Networks, spotlighted by Uma Ranganathan, Head of Solutions Development for dentsu Singapore, are set to revolutionize APAC’s ad spend in 2024! 🚀 With the power of first-party retail data, brands can now achieve 100% addressable, shoppable, and measurable interactions. This shift towards deterministic data is transforming media planning and buying, making every consumer touchpoint more impactful. As e-commerce matures, the projected $4.7B market in Southeast Asia by 2030 highlights the immense potential for growth. 📈 Ready to leverage this trend? https://lnkd.in/eWREkFbD #RetailMediaNetworks #eCommerce #AdvertisingForecast #APACAdSpend2024 #dentsuAPAC
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🎃 The dentsu Hong Kong team truly outdid themselves at this year's #Halloween Party, embracing the ⚡Heroes vs. Villains💥 theme with remarkable creativity! The office was transformed into a spooky realm, with festive decorations, interactive games, pop-up bars serving cocktails, popcorn, and snacks — plus a lucky draw 🎊! We saw a fantastic array of heroes and villains, but the villains truly stole the show, winning Best Team Costume, Best Overall, and Best Villains. We heard that everyone is already excited about next year’s celebration. Let’s make it even more unforgettable! 👻 #dentsuHongKong #dentsuAPAC #dentsuGNA
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dentsu reposted this
The team at Dentsu Lab in London have been busy working with clients and partners since opening its doors last month. Together they are harnessing the power of cutting-edge technology, immersive experiences and forward-thinking solutions, to shape the future of digital interaction and consumer engagement. If you're interested in collaborating or just want to learn more, get in touch at DentsuLabLondon@dentsu.com. Let’s create something extraordinary together! #DentsuLabLondon #Innovation
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In the latest 🎬 #entertainmentdisrupted insights piece, dentsu's very own Geneva Wasserman chats to Alex Reeves about the opportunities for brands as content production and development shift beyond the traditional heartland of Hollywood. 🚨 Spoiler: tech and tax play starring roles. https://lnkd.in/eGmhsQie #innovatingtoimpact #dentsu #entertainment
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🌟 Meet Irena Radulovic, one of our dedicated Helping Hearts ambassadors at dentsu DACH! 🌟 Inspired by friends who faced burnout and depression, Irena became a Mental Health First Aider to foster open conversations in a judgment-free space. In her interview, she shares her training experiences, the support she provides to colleagues, and her efforts to reduce mental health stigma at work. 💡 Want to learn more about Irena’s journey and her commitment to employee wellbeing? 👉 Swipe through the carousel to read her full interview! #LifeAtDentsu #HelpingHearts #MentalHealthFirstAiders #EmployeeWellbeing