Leo Burnett

Having a cat is considered a labor of love by some, but proving that love can be a real “Meow-a-Thon.” How deep is your love for your feline friends? Enough to listen to the iconic Meow Mix jingle for a full 12 hours? 😼 The creative minds at Leo Burnett Canada have crafted “Meow-a-Thon”, a unique experience inviting you to earn cat food rewards while enjoying a 12-hour video of the nostalgic tune. The longer you listen, the more rewards you earn. "It’s an iconic, nostalgic brand asset which is being used in a way it never has before to create a new and different experience. And while the Meow-a-Thon is definitely a test of endurance, there’s lots of fun hidden throughout to keep your attention while you collect rewards,” - Kohl Forsberg, Executive Creative Director. 🔗 Read more: https://lnkd.in/ggRyi9na

Spend a couple minutes to learn about our EVP, Executive Creative Director Mariana O’Kelly – an artist, fierce champion of women and motherhood and the leading creative mind behind Special K’s Molly Baz cereal box. Thank you Muse - The Clios for the 2 minutes! https://bit.ly/4fdwCAP #MusebyClio #2MinutesWith #creativeagency #advertisingagency

PRINT Magazine recently highlighted some of their favorite entries from this year’s competition, including our “Naked Trails” for Bear Naked. Together with Outside Inc., our designers crafted a bold, multi-pronged experience, which included the visually stunning and first place winner at the 2024 PRINT Awards in the Brochures and Catalogs category, “The Guide to Hiking Naked: The Essential Handbook for Nude Hikers.” “Naked Trails” was more than just a campaign – it was an outlet for seasoned hikers and an entry point for curious explorers. It redefined how outdoor enthusiasts connect with nature which is core to the Bear Naked brand. Read the story: https://bit.ly/3ArBXFA

“Our work needs to feel as compelling and culturally relevant as the content we binge or scroll past, with narratives that people can relate to, reflect on, and share. No two humans are the same so identifying universal human truths doesn’t come easy. Today’s strategists are expert sociologists.” – Bria Cobb, Sr. Strategist, Leo Burnett In her chat with LBBonline - Little Black Book for their Planning for the Best series, Bria reveals how she and the team cleverly used emotion and a bit of fun to make eye exams unforgettable and other insights on investing in emotion to craft work that resonates. https://lnkd.in/guagtFrU #creativeagency #advertisingagency

Lincoln Hawks. Standout strategist. Inspiring brand marketer. ANA Rising Marketing Star. Last week Lincoln was recognized alongside other Rising Star honorees Jordan Gilliam, Allyson Piatt, and Zachary Register at this year’s Association of National Advertisers Masters of Marketing. Each year, this recognition is given to emerging talent in the industry who demonstrate leadership, innovative thinking and the ability to serve as role models for other up-and-coming marketers. Thank you ANA for shining a spotlight on the future executive leaders of our industry! And a well-deserved congrats to you, Lincoln! ⭐️ #anamastersofmarketing #anarisingstars #creativeagency

ALDI and Leo Burnett are ushering in the holiday season with a series of new “Swindle Season” spots. The new work features a continuation of storybook rhymes and showcases ALDI as the solution to relatable holiday shopping woes and hosting pain points.   "We've continued to partner with ALDI to bring the 'It's an ALDI thing.' campaign to consumers and extending that messaging into the upcoming holiday season with more Swindle Season brand work,” says Rick Hamman, EVP, Executive Creative Director. "Quality and price are always top of mind during the holidays, creating a natural opportunity for ALDI to highlight their commitment to a better shopping experience in a fun and engaging way." https://lnkd.in/gs-JiDG2

Last week, we said goodbye to Catch 35, a cherished Chicago gem located in the lobby of the Leo Burnett Building since March 1990. More than just a restaurant, Catch 35 was a beloved Chicago institution that served as a vibrant hub for the city's advertising community. For generations of Burnetters, it was the backdrop to countless lunches, happy hours, welcome and goodbye parties, and all the moments in between. To bid farewell, we celebrated Catch 35’s legacy with a special performance by singer Jess Glynne, who filled the space with soulful ballads, accompanied by the iconic grand piano that has been a centerpiece of many memories. Join us in memorializing one of the industry’s favorite after work watering holes and drop any standout memories in the comments. ⬇ #chicagoadvertising

In a new piece from LBBonline - Little Black Book, reporter Ben Conway asks first-year advertising creatives about navigating the rapidly changing industry, their biggest lessons and career outlook. Among those featured are Leo Burnett’s Riddhi N Ankolekar, Jr. Copywriter, and James Keller, Jr. Art Director, who shared how they’re settling into their roles and how new technology, like AI, will shape the future. https://bit.ly/3NqAToi #creativeagency #advertisingagency #firstyearcreatives

To close out Hispanic Heritage Month, Leo Burnett hosted the 40th edition of The Joy Series featuring musical artist KAINA. Her music blends her Chicago roots with her Venezuelan and Guatemalan heritage to create music that transcends cultures and generations. In a recent article from LBBonline - Little Black Book, our very own Melissa Healy (Diglio), she/her, SVP, Employee Belonging and Participation, shares the background of The Joy Series and how it has grown into a vibrant celebration of culture, identity and community. Read the full article here: https://lnkd.in/gGngSpyC. To learn more about KAINA and check out her discography visit https://www.kaina.live/ #creativeagency #advertisingagency

We’re honored to announce that Leo Burnett offices worldwide have earned 3 Gold, 4 Silver, and 13 Bronze awards at the 2024 LIA - London International Awards. Among the Gold winners are Leo Burnett Chicago for the KFC "Fiiiiinger Lickin’ Good" campaign and The Leo Burnett Group Thailand for the "Girlfriend," "Daughter," "Boss," and “What The Fast!” campaigns for Krunsgri First Choice. We extend heartfelt congratulations to our talented teams and valued clients across the globe! 🔗 See the winning work: https://bit.ly/3U5H1pI