Girl&Bear

New work drop! 🏆⚽✨ Cult Kits Ltd just dropped its first-ever brand platform and campaign, ‘The Shirt Matters’, crafted with our pals at VCCP Blue and brought to life by us here at Girl&Bear. 🐻🎬 Known for curating one of the world’s best vintage football shirt collections, Cult Kits is showing the world that these shirts aren’t just merch, they’re dripping with nostalgia, identity, and culture. 🔥 At the heart of the launch is ‘Wiseguys’, a cheeky short film written and directed by Paul Kocur and produced by our Girl&Bear maestros, post and all. 🎥🍿 Think classic gangster standoff… but with football shirts taking centre stage. Keep an eye out, the campaign’s now live on YouTube, Instagram, and TikTok. See you in the comments! 💥 #GirlAndBear #CultKits #TheShirtMatters #NewWork #FootballCulture

Yesterday morning at MAD//Fest, Claire Young took to the stage to tackle one of the biggest questions in production right now: how do we keep craft alive in the age of AI? 🤖🎬✨ Alongside Gabriella Neudecker (easyJet) ✈️ and Phil Warfield (Mondelēz International) 🍫, Claire shared insights on where we are on our journey with using AI to help us create great work, while making sure craft and creativity still shines through. 💡🌟 Big love to everyone who came along and joined the conversation! 💜🙌🔥 #GirlAndBear #MADFest #Production #AI #CreativeCraft

Together with our pals at VCCP, faith and Bernadette, we’ve picked up a fresh haul of SEVEN SHINY CANNES LIONS! 🎉 Here’s the scoop: 🥇🥈🥉👵 Daisy vs. Scammers for O2
 Gold – PR: Use of Technology
Silver – PR: Corporate Purpose and Social Responsibility
Silver – Creative Strategy: Breakthrough on a Budget
Silver – Digital Craft: Innovative Use of Tech
Bronze – Direct: New Realities & Emerging Tech 🥈🍫 Made to Share for Cadbury  Silver – Copywriting: Packaging Design 🥈🛶 Walrus Whizzer for Virgin Media O2  Bronze – Film Craft (VFX) Huge round of applause to our amazing teams and clients who make these brilliant ideas come together. More of this, please. #AwardsSeason #ShinyThings #CreativeWins #DaisyVsScammers #MadeToShare #WalrusWhizzer #CannesLions2025 #GirlAndBear

🎾 Announcement! New work hitting the court! 🎾 Teaming up with VCCP and Wimbledon, it’s time to unveil 'There Is Only One Wimbledon' - a fresh and exciting brand platform that reiterates just how iconic this tennis championship really is. ✨ It celebrates the tournament and launches as the first work out since Wimbledon named VCCP as its global creative agency of record in March 2025. With this work, it isn’t just about celebrating the heritage Wimbledon holds, but we shout about the mental power of all the players. With the launch of ‘There Is Only One Wimbledon’, the sporting event will continue to inspire generations and young athletes globally* *Can’t get more global than having 90 trailers made for localised markets! 👀 Great effort team! 👏 __ #Wimbledon2025 #Wimbledon #VCCP #CreativeStorytelling #CreativeAgency #CreativeCampaign  #SportsPsychology  #Tennis  #BrandInnovation

It could only be… Cadbury Dairy Milk. 🍫👏 👀 We’re thrilled to launch a fresh global campaign for one of the world’s most beloved chocolate bars — celebrating that signature slow melt, smooth coating and unmistakable taste!  Picture this: a giant chocolate chunk melting live on Piccadilly Lights (yes, you read that right!) along with an immersive sound experience that can be heard across Spotify and your favourite podcasts. Every piece of this integrated campaign was crafted with one mission: to make you crave the Cadbury UK taste experience. Brought to life with our amazing team here at G&B and working alongside our friends at VCCP and Time Based Arts, this campaign runs proudly alongside Cadbury’s timeless brand platform: “There’s a Glass and a Half in Everyone.” So… are you ready for a moment of chocolate bliss? 😍 🎬 Directed by Dan Tobin Smith Studio  🍫 Real chocolate. No CGI.  🎧 Immersive 3D audio across UK platforms  🌍 Launching in 9 global markets  #ItCouldOnlyBeCadbury #CadburyDairyMilk

What. A. Night. 👏🏆 We couldn’t be prouder to have picked up not one, not two, but four Pencils at this year’s D&AD Awards - including the coveted Yellow! Here's the full haul: ✏️ Yellow Pencil – Press & Outdoor: Poster Campaigns ✏️ Graphite Pencil – Writing for Design: Packaging ✏️ Wood Pencil – Packaging Design: Limited Edition ✏️ Wood Pencil – Press & Outdoor: Press Adverts Massive love to the Girl&Bear, VCCP and Mondelēz International teams who crafted every detail - from layout to finish - and to all our brilliant clients and creative partners: Girl&Bear Jordan Blood Rob Churcher Nick Normann James Perry Jana Hájková Sally Greenwood VCCP Angus Vine Tom Lee Zoë Stock Kitty Burroughes Chris Birch Jonathan Parker Andy Nicholls Michael Davies Alice Goodrich David Boscawen Matt Smith Mondelēz International Elise Burditt David Clements Connor Gould Michael Moore Maria Jackson Bulletproof #DandAD #GirlAndBear #MadeToShare #CreativeExcellence #AwardWinning #OOH #PackagingDesign

🎉 Say hello to the latest dose of fun from Allwyn UK’s National Lottery Scratchcards, ‘Add Some Play’ is here! 🃏✨ 📍 This joyful new spot follows a group of mates on a weekend getaway, turning an everyday moment into a Scratchcard Scavenger Hunt because sometimes, a little play goes a long way! 🎬 The film was directed by Ben Taylor and produced Minds Eye Films developed by the team here at VCCP and brought to life by Girl&Bear, with digital OOH by Bernadette. 📱 The campaign also rolls out a social-first series capturing real mates, real moments, and the spontaneous joy of playing together. 💡 Media strategy and planning were led by our partners at Hearts & Science. Catch ‘Add Some Play’ across TV, social, digital OOH, and retail from today – bringing a fresh, fun take on Scratchcards to a new generation. #AddSomePlay #NationalLottery #Scratchcards

⚠️Warning: Flavour overload incoming! ⚠️ Things are getting saucy with the latest campaign for Walkers Crisps UK x Kraft Heinz 👏 We’re so excited about this out-of-home and social campaign that we made with our friends at VCCP. Teasing the return of an iconic crisp flavour - there can only be one question we’re asking everyone…what flavour do you think is hiding behind the sauce? 👀🍅 CAMPAIGN CREDITS CAMPAIGN: Walkers x Heinz BRAND TEAM: Walkers Crisps UK Kraft Heinz PepsiCo Fernando K Wayne Newton Irina Panescu Harry Drakes Alexander Ladyman Lizzie Barnes Thiago Sequeira Rapp Manya Gupta Bryony Warwick Bianca Fisher VCCP: mark orbine, Chris Willis, Paul Kocur, Olivia Packshaw, Patrick Bolton, Mollie O'Sullivan, Richard Harriford, Rebecca Pinn, Percy Fagent Girl&Bear: Brad Willis, Rebecca Hunnybun, Daniel Datson, Vladimir Stolyarov RETOUCHING: Stanley's Post MEDIA: OMD #Walkers #Heinz #VCCP #Advertising #Marketing #DOOH #CampaignLaunch #CreativeStrategy

🎉 Plot twist… Co-op does Aldi prices! 🛒 We’re thrilled to launch Co-op Plot Twist, our first-ever price match campaign, matching Aldi on 100+ everyday essentials like milk, eggs, bread, and fruit! 🍞🍳🍎 💙 Co-op Plot Twist is centred around a film that flips expectations and proves Co-op is cheaper than you think, with no fuss, just real value for real shoppers. 🛍️ A celebration of everyday savings for Co-op’s 6.2 million members and a big win for doing right by you. CAMPAIGN CREDITS CLIENT: Co-op, Mel Matson VCCP: Chris Birch, Jonathan Parker, Rachel Morris, Rachael Kendrick, Thomas Hardwick and Ana Patterson, Kyra Clement, Calli Louis, Victoria Ellis, Jessica Sammonds, Harriet Wilkinson, Jenny Nichols, Nathan Velayudhan, Alice Wagner Girl&Bear: Sasha Oglanby, Freddie C., Elodie R., Daisy Rylance, Tom Loach, Gerda Aleksandraviciute, Gus Melton BERNADETTE: Bien Huynh , Matt Goodge, Sean McCorkindale, Marc Owen, Zuzana Čáhová, Jasper Bell BRANDING: SomeOne™, Gary Holt, Beth Galea (Baines), Shaun Turnbull, Lucy Richardson MEDIA: dentsu RETAIL & PRODUCTION: itg MUSIC COMPANY: Native Music SOUND DESIGN: Jungle Studios #CoopPlotTwist #OwnedByYou #RightByYou #Marketing #Advertising #VCCP #AldiPriceMatch

🇬🇧 The nation asked, and Walkers delivered! 🥔 After huge hype around the limited return of Worcester Sauce crisps (available only in Worcester!), we’ve now gone nationwide with a social-first splash teamed up with Good Relations to spread the word far and wide! 🏛️ It all kicked off with a twist: one shop, one town, and one giant crisp pack floating down the River Severn. Add ad-vans, billboards, beer mats and boom, Worcester went full purple. 🍟 Superfans flocked in, LADbible filmed the chaos, and people even resold bags for £100 on eBay! Now, thanks to all the love, they’re rolling out everywhere and across Meta, Insta, and TikTok. 🍿 The campaign was brought to life with our brilliant team Girl&Bear leading production, Sips+Bites Marketing Studio on organic social, dept managing influencers, Good Relations on PR, and OMD overseeing media planning. Crisp lovers, rejoice! #Walkers #Worchestersauce #Crisps CAMPAIGN CREDITS: PepsiCo VCCP mark orbine, Sophie Szilady & Sophia Johnson, Olivia Packshaw, Patrick Bolton / Amirah Hajat, Mollie O'Sullivan, Richard Harriford, Rebecca Pinn , Percy Fagent Good Relations Liam Maguire, Karla Winch, Matilda green, Priyanka Loomba, Cheyenne Denny-Walker, Niamh Cherrett Girl&Bear Rebecca Hunnybun, Sophie Slim, Adam Edwards, Daniel Datson, Zuzana Horinkova, Alexandr Trankovský , Vladimir Stolyarov, Liam Leal, Sarah Hemsley, Amira Petker, Adrian Permata Scanlon, David F.