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M&C Saatchi UK reposted this
Pumped to have 2 shortlists in the 2024 AdNews Australia awards. ✨ UNCLOUD - AdNews Game Changer ✨ Australian Retirement Trust - AdNews Marketing Team of the Year Super exciting, keeping our fingers crossed for both teams 🤞🏽 #adnews #creativity #uncloud #art
M&C Saatchi UK reposted this
Issue 2 of our FANCOM trend report explores the theme of togetherness off the back of a summer of landmark cultural moments that united people in a myriad of ways, with learnings that will inform how we activate across passion spaces to bring fan communities together and grow our audiences outwards 🔊 Download here! 👇
“Self-knowledge and curiosity are key to success. Try to dispassionately look at what you like and dislike in your job, before deciding on your future” ~ Our Global CEO Zaid Al-Qassab gave a refreshingly honest and open talk at Up World’s #BigUpClub event, last night. Zaid share his top tips on how to make the move from CMO to CEO, as well as sharing more general personal development advice and insights into his everyday life. M&C Saatchi Group Lottie Unwin (she/her)
M&C Saatchi UK reposted this
M&C Saatchi Sport & Entertainment London's second FANCOM trend report is here! You can check it out via the link in the post below📥
VERY excited to publish our second FANCOM trend report, gathering insights across a huge summer of sport, entertainment and culture to inform this issue's theme of Togetherness. Check it out on our website here 👇 https://lnkd.in/esDiwRrT Fancom, a portmanteau of ‘fan’ and ‘community’, is a term we introduced at the beginning of the year to represent our shift away from marketing to fans as homogenised groups and into a more nuanced approach that offers a better understanding of how to connect to today’s more discerning consumer while also offering concentric growth opportunities by inviting more communities in. The report has been penned by our brilliant passion specialists across our strategy, creative, events, social, influencer, sponsorship and PR teams and, to bring the theme of Togetherness home, we invited our colleagues from M&C Saatchi Sport & Entertainment across the globe to contribute, with insights from our teams in London, North America, Berlin, Amsterdam, Sydney and Johannesburg. Please read, share, enjoy and get in touch if there's anything you'd like to hear more about!
M&C Saatchi UK reposted this
NHS England and M&C Saatchi UK Launch New Stroke #Campaign Following a Decade of Success With Act F.A.S.T.
M&C Saatchi UK reposted this
The NHS has unveiled a new campaign urging people to act fast on stroke symptoms The ad is part of the ongoing ‘Help Us, Help You’ campaign was released in partnership with M&C Saatchi UK Watch here 👉 https://lnkd.in/ezBZRvmG #marketing #advertising #strokeawareness #healthcare Phil Bastable Jo Bacon NHS England
We're delighted to share our new multichannel campaign with NHS England, 'Act FAST', to raise awareness of the individual signs of a stroke. With this campaign, we wanted to challenge previous expectations that the symptoms of a stroke are dramatic and obvious. The reality is that many strokes are not as dramatic, clear cut or painful as people expect and are often marked by just one fairly subtle symptom. 'Act FAST' depicts everyday situations, where everything might seem relatively normal, but there’s the sign of someone experiencing a stroke. It encourages people to act quickly on the first sign, whether that’s in their face, arm or speech, even when it is subtle (like not being able to smile). You can read more about it on Campaign here: https://lnkd.in/eetffyCX Well done to everyone who brought the campaign to life!
M&C Saatchi UK reposted this
We're excited to see the Go collection in full swing and launching across our markets! We've joined a team of TikTok creators to create pure magic to show us how they can take the Go Collection and "Make it Big" 🪄 Shout out to our colleagues , Martina Gris, Angela Covre, and Barbara De Gol from the Treviso office for bringing this to life. #Gocollection #makeitbig
“AI’s role should be to assist, not to cross personal boundaries”, says James Calvert in the latest AI deep dive in The Grocer. Read the full piece about how AI fits into the discussion on health and obesity today below📥: https://lnkd.in/eYeJmafP