Finnish fashion

Inspiration overload. All images courtesy of Helsinki-based blog Hel Looks.

Wondering what to buy and wear in Finland Check out these 10 must-buy souvenirs and get outfit ideas to match your Nordic style! From handcrafted items and reindeer products to chic Finnish fashion, discover what to pack and what to bring home. Find the best Finnish souvenirs and outfit inspiration for your next adventure!

Sääksmäki

Life Lessons 101

Suomi-puku

Sara and Helmi are dressed up for Colour Day at their school. Helmi was voted the most colourful dresser of the school.Helmi: “In winter I wear black, in summer I'm more colourful. Next I would like to buy a big, colourful skirt.”Sara: “My style is pick and mix. I think punk rockers are stylish. I would like to be a gala dress designer.”

iceland

Finnish fashion pioneers Alexa Dagmar and Linda Juhola share their inside knowledge on how to experience the best of Helsinki.

Guide to the best souvenirs from Helsinki, Finland. Tops things to buy and bring back as gifts from Helsinki. Explore amazing Finish design items to wear and decorate your home with.

“I'm wearing a Super Mukava headband, a Samuji coat, G Star denim overalls and shoes from Topshop. The bag is a gift from a friend.I try to buy Finnish fashion and avoid going to the chain stores. I try to buy less but better quality. My favourite is Samuji, because of the great materials and the perfect cuts. ”

Laukaan kansallispuvut

Nationalclothing.org is about national clothing, the history of traditional dress and the modern life of vintage pieces of clothes

Saami people in traditional dress, laughing and smiling in the snow

Hanna, 50 | Hanna, 50“ Finnish street style 2013, I’m wearing my daughter’s hat, a 10 year old poncho, self-made gloves and socks and shoes I bought about 15 years ago in Salo… I think I don’t need to buy new clothes anymore. I have everything I need for the rest of my life.”

Helsingin pitäjä

Finland has grown in popularity among travelers over the past few years. It's a beautiful country that offers beautiful sites year-round. Finland can experience extreme temperatures, so read our tips on what to wear in Finland before your trip.