Gentle business

Mervi Eskelinen, artist, illustrator and business sorcerer inspired by nature and weird stuff, creating you quirky illustrations, distinct logos and fun patterns + helping you figure your sustainable business out.

Learn more via blog 🌷 feminine business | gentle marketing | organic business growth | content marketing | soft selling | unwinding hustle | connecting not convincing | content writing tips | gentle creatives | sensitive solopreneurs | passive marketing | natural expression | audience growth | empaths in business | introverted marketing | soft living | peaceful business

Discover another way of running your small business. Learn how to create a slow, gentle and profitable small business with the strategies in this blog post. Escape the hustle and embrace freedom and flexibility in your life and business. Read my blog post for small business mindset, ideas and inspiration (and sign up for my newsletter for more!).

Create a website that does the heavy lifting for you, so you can stop relying on social media

As an intuitive business owner, I leverage some essential tools to serve my audience, create content, and protect my own energy. In this post, I am giving you a behind-the-scenes look at these powerful tools and modalities.

Is fast and cheap always better for your small business? Even though we live in a time of fast consumption where people are looking for the cheapest prices, there are a lot of customers that are looking for a very different brand experience. 💫 It's no news that people want to resonate with the lifestyle of a brand. ➡️ If your business values high quality and deep customer connections over fast sales, you might fall into the category of "slow" or "gentle" business. “slow business” or…

online business, productivity, hustle, entrepreneur

The four things that helped me overcome my fear of being seen online. Anyone who has started a business, especially if you’re doing it alone, has felt the deep fear of sharing themselves and becoming visible online. And if you're a more sensitive, feminine-led soul, the feelings can be even more int

My creative work is a source of joy, calm and fulfillment in my life. As I build a creative business, I don’t ever want to lose that. I don’t want to fall trap to the idea that business has to be fast and hustly, or that a job needs to be hard and stressful. Instead, I’m choosing a different way, o

For some people (eg. the extroverted coach/influencer) this may be a profitable and enjoyable model, but for many business owners, creating content on social media isn’t actually the best way to create better revenue (especially if you’re a bit lukewarm about even being on social media).