Grandma chic aesthetic

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We’ve rounded up all the essentials you’ll need to live like a Coastal Grandmother this summer.

The coastal grandmother trend, which was popularized on TikTok, has been around for years and our founder embodies the aesthetic perfectly. Here, we've compiled a list of the times Martha Stewart was the picture-perfect example of a coastal grandmother, to her button-downs to monochrome sets.

Dorothy, Blanche, Rose, and Sophia were the chicest grandmas on TV. Here are 4 trends inspired by their outfits.

If the Coastal Grandmother aesthetic isn't for you, you might want to try Fancy Grandma, which include printed, sequined, and fancy pieces that are fun but also comfortable.

Lean into the coastal grandma aesthetic with these easy outfit ideas. Read on to see what coastal grandma style is and the items that make up the look.