An email address, to create your account and for communication. And a password. That's all. With Upod, you decide for yourself which data you show to websites. You stay anonymous, but you still get content that's tailored to you. To benefit from that, you build your own data profile with, for example, your age and town, your favourite brands, and your clothing and shoe sizes. That means less searching on websites, while those websites aren't allowed to store, copy or resell any of your data. You decide entirely for yourself what you show, and your data stays yours. As it should be.