We fund and fast-track Israeli founders breaking into the US market. Leading seed rounds. Investing early. Really early.
We seed superpowers
Just like we did for SentinelOne, which delivers endpoint security software that defends against every type of attack, at every stage in the threat lifecycle.
Tomer Weingarten
CEO & Co-Founder
We’ll find your first customers
Just like we did for HoneyBook, the all-in-one project, invoicing and payments management tool.
Dror Shimoni, Naama Alon, and Oz Alon
Founders
We back the next big thing
Just like we did with Imubit, which is unlocking new profits at hydrocarbon processing plants with new deep learning process control technology.
Gil Cohen and Prof. Nadav Cohen
Founders
We bring you to market
Just like we did with Stampli, which automates and streamlines the account payable process through its cloud-based invoice management software.
Eyal Feldman and Ofer Feldman
Founders
We'd love to be your first check
Just like we were for CyCognito, which uncovers and eliminates hidden risks across organizations’ IT ecosystems.
Rob Gurzeev and Dima Potekhin
Founders
We support you from Day One
And every day that follows.
Shely Aronov
CEO
Oz Alon
CEO & Co-founder
Eyal Feldman
CEO & Co-Founder, Stampli
Tomer Weingarten
CEO & Co-Founder, SentinelOne
The Latest
News
Congratulations, Lia! Welcoming Our New Partner at UpWest
Today we announce the promotion of Lia Cromwell to Partner at our fund!
Since joining us in 2017, it has been incredible to witness Lia’s growth and her impact on the local tech ecosystem. Over the years, she has engaged with hundreds of startups, initiated some of our most successful investments, and become a trusted partner to many in the Israeli startup community. Her dedication, hard work, and passion have truly entrenched her in the ecosystem, and we’re proud to elevate her to this next step in her career.
Blog
Communicating with Your Existing & Potential Investors
Recently, we teamed up with the Startup for Startup community, along with our Founding Partner Shuly Galili and fellow investors Jacques Benkoski of USVP and Aaron Jacobson of NEA, to address key questions related to planning and managing fundraising amid the situation in Israel, especially when dealing with US-based or other foreign investors.
Blog
Portfolio Spotlight: deeto
We are excited to spotlight our portfolio company deeto, building a disruptive growth-enablement platform. Shortly after US-based deeto was founded, UpWest partnered with Eran, Golan and Yossi by leading the company’s Seed round. In our chat with Eran Baron, CEO & Founder of deeto, we delve into their revelation about the untapped potential of customer trust and credibility, how it inspired them to create a cross-industry solution aimed at shorter and simpler sales cycle, and deeto’s strategic vision to capitalize on generative AI.