Free URL Shortener
with Editable Links & Real-Time Analytics
Unlimited destination edits on every plan, including Free. Change where a link or QR code points whenever you like; the link you shared keeps working. Click analytics included, and branded domains on Pro.
Your Dashboard
No QR codes yet. Create your first QR code above!
URL Shortener
Create short URLs using URL Unicorn service and generate QR codes for them instantly.
What you get
Short links that stay editable, with the numbers to see what works
Unlimited edits
Change where any link or dynamic QR code points, as often as you like, on every plan. The short code never changes.
Click analytics
Clicks and QR scans per link, by day, country and referring site, on every plan.
Branded domains
On Pro, use your own subdomain such as go.yourbrand.com, with HTTPS set up for you. Custom aliases start on Starter.
Dynamic QR codes
Print a QR code once and change where it goes later. Static QR codes are free and unlimited.
Abuse screening
Phishing look-alikes, shortener chains and known abuse hosts are refused, so links on urlunicorn.com stay trusted.
API Access
On Pro, create and list links from your own code with a REST API and up to 3 API keys.
Frequently Asked Questions
Everything about shortening links free, editing destinations, and tracking clicks with URL Unicorn.
Is URL Unicorn free?
Yes. Shorten a link without an account (it lasts 24 hours), or sign in free with Google, no card, for 25 permanent links a month with unlimited destination edits, dynamic QR codes and click analytics. Paid plans: Starter $9/month (1,500 links a month and custom aliases) and Pro $29/month (5,000 links, up to 3 branded domains and the REST API). See all plans.
Can I edit a short link's destination after I've shared it?
Yes, on every plan including Free, as often as you like. The short code never changes, so the link you already shared keeps working and simply goes to the new page. Bitly and Rebrandly meter edits (Bitly Core: 5 a month; Rebrandly Essentials: 10 a month, per their pricing pages on 30 October 2026); URL Unicorn does not.
Do URL Unicorn short links expire?
Links made with an account do not expire unless you set an expiration date yourself, and they keep working if you cancel a paid plan. Links made without an account last 24 hours.
How is URL Unicorn different from Bitly?
Bitly's free plan allows 5 links a month with no destination edits, and its entry plan, Core, is $10/month billed yearly for 100 links. URL Unicorn's free account gives 25 links a month with unlimited edits and click analytics, and Starter is $9/month billed monthly for 1,500 links. Bitly has a larger feature set (landing pages, more integrations). Full comparison.
What analytics do I get with each short link?
Total clicks for every link, plus the most recent 1,000 clicks broken down by day, country and referring site. Click details are kept for 90 days. Analytics are included on every plan.
Can I use my own domain for short links?
Yes, on Pro ($29/month): connect up to 3 subdomains such as go.yourbrand.com. You add a TXT record and a CNAME record at your DNS provider and we issue the HTTPS certificate automatically, usually within 30 minutes. Custom aliases (urlunicorn.com/r/your-word) start on Starter.
Are shortened links safe?
Every link redirects over HTTPS. Destinations are screened when a link is created: links to other URL shorteners, credentials hidden in a URL, known abuse hosts and brand look-alike login pages are refused for anonymous links, and anonymous link creation is rate-limited. URL Unicorn does not sell your data.
Can I create QR codes for my links too?
Yes. Static QR codes are free and unlimited in the QR tab. Signed-in users can make an editable (dynamic) QR code: it encodes a short link, so you can change where it goes without reprinting, and scans are counted. Each dynamic QR code uses one link from your monthly allowance.
Is there an API?
Yes, on Pro: a REST API to create and list links, with up to 3 API keys.
Do you offer temporary or one-off short links?
Yes. Our sibling tool Short Links (short-links.app) makes temporary links with no account, lasting 1 hour to 30 days. For links you want to keep, track and edit, use a free URL Unicorn account.