by Colins Bodo
INTRODUCTION In recent years, digital marketing has emerged as a thriving career choice globally, including in Kenya. With the rapid growth of internet usage and the increasing adoption of digital platforms, businesses in Kenya are recognizing the need to establish a...
by Colins Bodo
INTRODUCTION Facebook advertising has revolutionized the way businesses reach and engage their target audience. As we step into 2023, scaling Facebook ads has become a critical strategy for maximizing return on investment (ROI) and revenue growth. In this...
by Colins Bodo
INTRODUCTION In today’s digital landscape, small businesses have immense opportunities to grow and thrive through strategic digital marketing efforts. However, avoiding common pitfalls is crucial to ensure success. In this comprehensive guide, we will discuss...
by Colins Bodo
INTRODUCTION In today’s digital age, having a fully functional website is no longer a luxury but a necessity for small businesses in Kenya. A website serves as the virtual storefront, representing your brand online and acting as a powerful marketing tool. In...
by Colins Bodo
INTRODUCTION Social media has become an integral part of our daily lives, with millions of people actively participating in various platforms. But what exactly is social media engagement? In simple terms, social media engagement refers to the level of interaction,...
by Colins Bodo
INTRODUCTION In today’s digital landscape, effective marketing strategies are crucial for businesses to thrive. Digital marketing has emerged as a powerful tool to reach and engage with potential customers. However, managing and implementing successful digital...
by Colins Bodo
INTRODUCTION Having a website that ranks poorly on search engines can be frustrating, especially if you have invested a lot of time, effort, and money into your site. A low-ranking website means fewer visitors, less traffic, and less revenue. However, there are...
by Colins Bodo
If you’re a website owner, one of the most significant challenges you might face is getting your site to rank on Google. However, no matter how hard you try, you can’t seem to get your website to show up on the first page of search results. In this guide,...
by Colins Bodo
In today’s digital age, digital marketing has become a critical component of any successful business strategy. With over 4 billion internet users worldwide, the potential audience for digital marketing is vast. However, with so much competition, it’s...
by Colins Bodo
Q2 2023 has just began, and if you are yet to embark on your digital marketing strategy , now is the best time to start. With technology and consumer behavior rapidly evolving, it’s crucial to stay up-to-date with the latest digital marketing trends. If you want...