Alexa for Shopping replaces Rufus: in the US since May 2026, in Germany, Austria and the UK since November 2026. What it does and what it means for your shop.

DHL’s 2026 report: 29% of shoppers would let AI buy for them, 62% abandon without their payment method and 52% resell online. What it means for your shop.

More visitors but fewer buyers? This article shows why guided selling is the answer to falling conversion rates in e-commerce.

How generative AI can lift an online shop's conversion rate: personalised product descriptions, chat support and tailored recommendations.

Ten lessons from working with ChatGPT: why context matters, how iteration improves results, and where AI helps teams the most.

What A/B testing is, how to run a clean experiment, and what tests at Google and Wikipedia show about letting data decide.