The award recognises the success of Basma, Batelco by Beyon’s AI-powered agent, which has transformed the way customers engage with the company by delivering fast, intelligent and personalized sales and support at scale.
The company said the initiative is also part of its ongoing efforts to support the sustainability of PrincessBasma Comprehensive Health Center, which it helped renovate and equip through its partnership with Himmetna HealthAssociation.
Patronizing the center’s 20th anniversary celebration, PrincessBasma said Beit al-Liqa reflects values of giving, solidarity and belief in human potential through its comprehensive educational, rehabilitation and vocational training programs.