Entenmann's

Entenmann's is a company that manufactures baked goods and delivers them to supermarkets and other retailers for sale to the public. The company offers dessert cakes, donuts, cookies, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns amongst other baked goods. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.

Today, over 100 different items carry the Entenmann's brand. The brand is currently owned by Bimbo Bakeries USA.

History

Entenmann's is a company that is over 100 years old and originated in New York City. William Entenmann learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the US, eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. Later, William moved his bakery to Bay Shore, Long Island. Home-delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr, took over the bakery. While William Jr headed the bakery, it flourished; Frank Sinatra was a weekly customer.