Honor of Kings has set a new benchmark in esports history, drawing 62,196 fans to Beijing’s “Bird’s NestStadium” for the KingPro League (KPL) 2025 Grand Finals last Saturday and reaching 250 million unique viewers online.
A hundred-meter-long queue formed in front of the KPL-exclusive store, where 150-yuan Polaroid cameras and 200-yuan postcard sets sparked a buying frenzy ... outside the KPL Dream Team pop-up store.