Latest News for: klara

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Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust

Adweek 10 Jun 2026
New study from McCann unpacks a growing consumer trust crisis ....
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How New CMO Jill Cress Is Pushing Babylist Past the Registry

Adweek 09 Jun 2026
Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO ....
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Through Visa Partnership, EA Sports FC Rides World Cup Wave Without Mentioning FIFA

Adweek 08 Jun 2026
Gaming giant wants in on summer of soccer after ending FIFA deal in 2022 ....
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Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

Adweek 04 Jun 2026
More international travelers than expected are staying home to watch the tournament—putting sponsorship value in question ....
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In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet

Adweek 01 Jun 2026
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s ....
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So dumb it just might work: can these dumbphone evangelists convince you to dump smartphones?

The Guardian 28 May 2026
As part of a growing anti-tech movement, startup dumb.co is pushing flip phones as a way for young people to find ‘social and spiritual freedom’ ... ....
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Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them

Adweek 27 May 2026
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group ....
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As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk

Adweek 23 May 2026
After 35 years with the company, the chief consumer marketing officer will leave next year ....
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Heinz Brings Back the Iconic Glass Bottle To Mark Its 157th Birthday

Adweek 20 May 2026
The nostalgia play kicks off the brand’s anniversary campaign from Wieden+Kennedy New York ....
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‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis

Adweek 20 May 2026
Observers say agencies won't want to share client and proprietary data with a competitor ....
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5 Controversies Cannes Lions Would Rather Forget

Adweek 18 May 2026
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time ....
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Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List

Adweek 14 May 2026
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights ....
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Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta

Adweek 14 May 2026
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition ....
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Jeep Wrangler Marks 85 Years With Muscle From Captain America

Adweek 13 May 2026
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday ....
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