The move could help protect the product from misuse and false origin claims while enhancing its competitiveness in the growing global market for ube-based products ... “As ube becomes more global, we must ...
There was a time when ube simply belonged to Filipino kitchens ... For many Filipinos, ube was just there ... Is ube finally getting global recognition, or is this another case of cultural gentrification disguised as appreciation?.
THERE is currently much excitement about the lowly root crop called ube, or purple yam ... Ube’s vibrant purple color and distinct flavor have made it a sought-after ingredient in the international culinary scene.
Ube, also called the purple yam, went from a nostalgic treat in the Philippines to an exotic item in cafes around the world. But the popularity means the crop supply is under pressure ... .
The Department of Agriculture is eyeing to increase the budget for ube research and development to P93 million, given the root crop’s rising global demand ....
Tokyo, June 3, 2026 -- UBE MAXELL CO., LTD... Tetsuo Nakayasu), a joint venture of UBE Corporation (President ... As a result, UBE MAXELL's production capacity for separator base film will increase by approximately 50% from the current level.
THE Department of Agriculture (DA) said Wednesday that P17 million had been allotted to fund the development of ube and other root crops this year ...The Philippines is considered a top global producer of ube.
Move over, Dubai chocolate — ube is the latest food trend. Now, the organizer of Calgary's first Ube Fest is reminding people of the purple yam's Filipino origin and cultural significance ... .
Farmers in the Philippines’ ube capital are being taught science-based techniques to boost purple yam production as global demand for the crop continues to grow ....
The ingredient drawing them is ube, a purple yam central to Philippine cuisine that has recently surged in popularity across the country and here on Long Island... The taste of ube can evoke strong memories, FilipinoLongIslanders said.