Glossary

0-9
2d advertising
A
Ad Serving
Ad Slot
App Store Optimization (ASO)
Advertising Layout
Ad Title
B
Bot Traffic
Black hat ppc
C
Cost Per View (CPV)
Cookieless Tracking
Cost Per Completed View (CPCV)
Contextual Targeting Advertising
Cost Per Result (CPR)
D
Demand-Side Platform (DSP)
Dayparting
Data-driven attribution (DDA)
Direct response copywriting
Dynamic display ads
E
Enhanced cost per click (ECPC)
Earnings per click (EPC)
F
First-Price vs. Second-Price Auctions
I
In-App Purchase (IAP)
iGaming
Ip-targeting
L
Lifetime Value — LTV or CLV
N
Native Ads
O
Over-The-Top (OTT) Definition and Guide
Online Reputation Management (ORM) and its Role in Digital Marketing
Offerwall Ads
OEM advertising
P
Proxy and VPN traffic
Postback
Playable Ads
Programmatic Audio Ads
Programmatic Advertising
R
RevShare
ROI (Return On Investment)
Retargeting
S
Smart CPM
Search Arbitrage
Skyscraper ads
T
Traffic Monetization
V
Viewable Cost Per Mille (vCPM)
Vignette ads
W
Web3 marketing
Z
Zero click traffic