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The Evolution of Women’s Sport Sponsorship and Media Rights
With several major international women’s tournaments taking place this year, Senior Analyst Danni Moore and Analyst Chloe Ng-Triquet examine the evolving landscape of women’s sports competitions as they continue to grow.
Podcast
The future of bundling and the decline of free-to-air sports
In this final episode of the year, Nick Thomas is joined by Lauren Liversedge and Minal Modha to discuss the future of streaming and sports, including the rise of bundling and the decline of free-to-air sports in Europe and its impact on fan engagement. They highlight key trends shaping 2025 and beyond.
Podcast
The attention economy and streamers' pivot to ad tiers
In this episode, Rahul Patel is joined by Anna Kerr who discusses how in todays attention economy, formats such as TV and gaming can compete with or complement each other. Sam Nursall also joins to talk about his latest research on the strategy behind the international ad-tier rollouts of the major US-based streaming services.
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